Consumer Lifecycle Marketing Manager

Job not on LinkedIn

November 13

Apply Now

Receive Emails with Similar Jobs

Credit Acceptance

WebsiteLinkedInAll Job Openings

Finance • Fintech • Automotive

Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

📋 Description

• Lead the strategy and execution of consumer-focused email and SMS campaigns • Design and manage targeted marketing journeys that engage consumers at critical points in the car-buying lifecycle • Develop, execute, and optimize lifecycle campaigns across email and SMS • Create cohesive marketing journeys for prospective car buyers • Map and identify key moments in the car buying process • Partner with product and marketing team members to market vehicle inventory • Build segmentation and audience strategies using first-party and behavioral data • Collaborate with analytics to measure campaign performance • Manage campaign builds within marketing automation platform • Present insights and recommendations to leadership

🎯 Requirements

• Bachelor's Degree • 5+ years of experience in email, SMS, or lifecycle marketing roles • Proven track record managing multi-stage or multi-channel consumer lifecycle campaigns • Experience working in a regulated or compliance-driven environment • Proficient in at least one marketing automation platforms (e.g., Adobe Journey Optimizer, Iterable, Braze, or similar) • Familiarity with CRM systems, testing tools, customer data platforms, and analytics tools

🏖️ Benefits

• 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical/ dental/vision • Many nonstandard benefits that make us a Great Place to Work