Manager, CRM and Customer Growth

Job not on LinkedIn

🔥 3 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $102k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Credo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🔧 Hardware

📡 Telecommunications

🤖 Artificial Intelligence

Hardware • Telecommunications • Artificial Intelligence

Credo is an engineer and supplier of high-performance connectivity solutions for data centers and AI infrastructure. The company develops hardware and silicon including Active Electrical Cables (AECs), ZeroFlap optical transceivers, silicon photonics (PICs), optical DSPs, SerDes IP and retimers, MACsec and PCIe IP/chiplets, and system-level telemetry and diagnostics (PILOT) to enable reliable, low-latency, energy-efficient GPU-to-GPU and rack-to-rack interconnects for hyperscalers and large AI clusters. Credo emphasizes design-level integration and has expanded its optical capabilities through the acquisition of DustPhotonics.

📋 Description

• Develop and execute the CRM strategy across email, SMS, push notifications, Direct Mail, and other emerging channels to drive customer acquisition, engagement, retention, and loyalty. • Manage the customer lifecycle: Develop omni-channel customer journey maps and improve multi-touch campaigns to engage customers and deliver personalized experiences/messaging during main lifecycle stages such as welcome, cart abandonment, and win-back. • Use customer data and behavioral insights to develop targeted segments and campaigns and deliver personalization at scale, increasing purchase frequency, omnichannel activation, customer lifetime value, and emotional engagement with Credo. • Develop and optimize the direct mail program, identifying high-value customer segments, lifecycle triggers, and personalized offers that complement digital CRM channels and drive acquisition, retention, reactivation, and customer lifetime value. • Establish testing frameworks and measurement plans of creative, frequency, copy, and audiences to continuously improve campaign performance and customer engagement. • Own the end-to-end vision, strategy, roadmap, and performance of the company’s loyalty program. • Lead the development and optimization of loyalty program structure, benefits, tiering, rewards, partnerships, and member experiences. • Identify opportunities to increase enrollment, engagement, redemption, retention, and customer lifetime value. • Partner with store operations teams on in-store loyalty offers, signage, and member experiences. • Manage relationships with technology partners and vendors, including Yotpo: Ensure we have the tools and partnerships we need to succeed. • Monitor and analyze CRM and loyalty program performance, providing actionable insights and recommendations to improve business outcomes. • Develop reporting and KPI frameworks to evaluate campaign effectiveness, customer behavior trends, and program health. • Translate complex data into clear business recommendations for senior leadership. • Partner with organization to improve audience targeting, personalization capabilities, and measurement methodologies. • Present performance updates, strategic recommendations, and growth opportunities to senior leadership. • Develop strategies to drive loyalty membership growth through digital, paid, in-store, and promotional acquisition efforts. • Identify opportunities to improve onboarding, activation, and long-term engagement. • Champion a customer-centric mindset, ensuring CRM and loyalty initiatives enhance the overall Credo experience.

🎯 Requirements

• 5+ years of experience in lifecycle marketing, CRM, or direct marketing with a focus on email • Deep understanding of marketing growth levers, including channel mix, audience expansion, and conversion optimization • Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives • Hands-on experience with a loyalty platform ( Yotpo, LoyaltyLion, or similar) and an Email Service Platform (Listrak, Klaviyo, Salesforce or similar) and personalization tools • Experience improving performance through continuous testing and optimization • Experience working with creative teams and aligning to brand guidelines • Experience in retail, beauty, luxury, or lifestyle brands • Working knowledge of SMS marketing compliance and data collection best practices • Experience with Omnichannel programs supporting both e-commerce and retail • Proven track record managing multi-channel campaigns end to end — including creative kickoff, legal review, QA, launch, and reporting • Strong project management skills with the ability to juggle multiple concurrent workstreams, stakeholders, and deadlines