Demand Generation Manager, Enterprise

🕒 Yesterday

🇺🇸 United States – Remote

💵 $120k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Own and scale key non-paid channels (email, webinars, and direct mail) with a focus on engaging enterprise accounts • Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment, ensuring alignment to business goals and sales priorities • Measure, analyze, and optimize campaign performance using data to continuously improve pipeline generation and efficiency • Develop and run intent and interest based programs in close partnership with Sales to engage, nurture, and progress high value accounts • Partner with content marketing to activate compelling, targeted content that resonates with enterprise buyers • Collaborate cross-functionally with Sales, Marketing, and RevOps to ensure integrated, cohesive demand generation efforts and strong alignment across the funnel

🎯 Requirements

• 4+ years of experience in demand generation, campaign execution, or lifecycle marketing within B2B SaaS • Proven experience planning and executing multi-channel campaigns that drive qualified pipeline • Hands-on experience with modern GTM and demand generation tools such as Clay, CommonRoom, Sequel, HubSpot, or similar platforms • Strong cross-functional collaboration skills and ability to partner effectively with Sales, Marketing, and RevOps • Excellent project management skills with strong attention to detail and ability to manage multiple priorities simultaneously • Data-driven mindset with experience measuring campaign performance and optimizing based on results • Ability to thrive in a fast-paced, high-growth environment with shifting priorities and tight deadlines

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees