Growth Marketing Specialist

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🕒 February 19

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CrewBloom

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🤝 B2B

☁️ SaaS

🎯 Recruiter

B2B • SaaS • Recruitment

CrewBloom is a remote staffing agency dedicated to connecting businesses with top-tier remote talent across various industries. They streamline the hiring process by sourcing, screening, and onboarding qualified candidates tailored to the specific needs of their clients, ensuring a seamless integration into teams. With a focus on global talent acquisition, CrewBloom empowers companies to scale their operations efficiently while reducing costs and maintaining compliance with HR regulations.

📋 Description

• As the **Growth Marketing Specialist**, you will **own and scale paid acquisition across Meta, Google, TikTok, and Amazon** by blending data-backed strategy with high-impact creative. • You’ll **manage the full performance lifecycle**, optimizing budget allocation and bidding strategies (such as ASC and Target ROAS) to drive measurable growth in ROAS and CAC. • You will **lead creative strategy **by collaborating with designers and UGC creators to develop scroll-stopping content that converts. • By leveraging structured testing frameworks and funnel segmentation, you’ll continuously **refine messaging and audience targeting** to maximize new customer acquisition. • Ultimately, **you are the bridge between technical execution and brand storytelling**, ensuring every dollar spent fuels sustainable business expansion. • **Performance Strategy & Execution** : • **Platform Mastery:** Build, manage, and scale high-performance paid media campaigns across Meta, Google, and TikTok to drive consistent growth • **Tactical Execution: **Own daily budget allocation, funnel segmentation, and advanced bid management (including ASC, Cost Caps, and Target ROAS) to maximize efficiency • **Strategic Optimization:** Analyze channel performance to develop data-driven "test-and-learn" frameworks that improve ROAS, CPA, and MER • **Rigorous Testing:** Lead A/B testing initiatives across creative assets, ad copy, and landing pages to relentlessly improve conversion rates and audience resonance • **Forecasting & Insights: **Collaborate with internal teams on performance reporting and forecasting to steer strategic budget planning and channel prioritization** • **Creative Strategy & Production**: • **Briefing & Production**: Partner with designers, editors, and influencers to develop high-performing creative briefs for video, statics, and UGC that align with brand standards • **Iterative Testing**: Lead a high-velocity testing framework by launching weekly creative variations and analyzing performance trends to inform future production • **Performance Copywriting**: Draft compelling ad copy for both prospecting and retargeting campaigns, expertly balancing brand voice with conversion-driven tactics • **Content Amplification**: Collaborate with affiliates and UGC creators to identify, whitelist, and scale top-performing organic content • **Cross-Functional Insights: **Maintain detailed reporting dashboards to share actionable creative learnings and campaign wins with the broader team

🎯 Requirements

• 3+ years of experience managing Meta, Google and Amazon Ads (TikTok a strong bonus) • Proven track record scaling DTC e-commerce brands through paid media • Experience managing $50K–$150K per month in ad spend • Strong analytical and performance reporting skills • Ability to manage and troubleshoot Google product feeds • Deep understanding of paid media metrics, attribution, and platform tools • Excellent copywriting and creative briefing skills • Strong creative instincts and the ability to collaborate on compelling content that converts • Experience managing creative production: briefing, reviewing, and testing static and video formats • Highly organized, self-motivated, and detail-oriented • **Minimum Technical and Work Environment Requirements:** • **Internet Connection:** • Primary internet connection with a minimum speed of **15 Mbps**. • Backup internet connection with at least **10 Mbps**. • Backup connection must be capable of supporting work during a power outage. • **Primary Device:** • Desktop or laptop equipped with at least: • **Intel Core i5 (8th generation or newer)**, **Intel Core i3 (10th generation or newer)**, **AMD Ryzen 5**, or an equivalent processor. • A minimum of **8 GB RAM**. • **Backup Device:** • Must meet or exceed the performance of an **Intel Core i3** processor. • Must be functional during power interruptions. • **Peripherals and Workspace:** • A functioning **webcam**. • A **noise-canceling USB headset**. • A **quiet, dedicated home office space**. • A **smartphone** for communication and verification purposes.

🏖️ Benefits

• **Join Our Dynamic Team:** Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. • **Embrace the Opportunities:** Seize daily chances to learn, innovate, and excel. Make a real impact in your field. • **Limitless Career Growth:** Unlock a world of possibilities and resources to propel your career forward. • **Fast-Paced Thrills:** Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. • **Flexibility, Your Way:** Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. • **Work-Life Balance at Its Best: **Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.