Crocs, Inc.
5001 - 10000 employees
Founded 2002
🛒 Retail
👗 Fashion
🛍️ eCommerce
Retail • Fashion • eCommerce
Crocs, Inc. is a renowned American footwear company that is best known for its iconic foam clogs. The company offers a wide range of casual footwear for men, women, and children, including sandals, slippers, and boots. Crocs also features various themed decorations called Jibbitz that allow customers to personalize their shoes. The brand prioritizes comfort and practicality in its designs, making it popular among diverse age groups. With widespread availability, Crocs continues to innovate in footwear for both everyday and specialized environments, such as nursing and hospitality.
D2C Funnel Strategist, Google Ads
Job not on LinkedIn
🕒 4 days ago
🗣️🇩🇪 German Required
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Crocs, Inc.
5001 - 10000 employees
Founded 2002
🛒 Retail
👗 Fashion
🛍️ eCommerce
Retail • Fashion • eCommerce
Crocs, Inc. is a renowned American footwear company that is best known for its iconic foam clogs. The company offers a wide range of casual footwear for men, women, and children, including sandals, slippers, and boots. Crocs also features various themed decorations called Jibbitz that allow customers to personalize their shoes. The brand prioritizes comfort and practicality in its designs, making it popular among diverse age groups. With widespread availability, Crocs continues to innovate in footwear for both everyday and specialized environments, such as nursing and hospitality.
📋 Description
• Develop and test multiple advertorial concepts across different angles • Build structured, hypothesis-driven A/B testing roadmaps • Define clear testing priorities, success metrics, and learning goals • Analyze performance (CTR, CVR, ROAS) and determine next steps based on data • Map complete customer journeys and identify drop-off points • Collaborate closely with media buyers and creative teams • Lead structured brainstorming sessions to generate new angles and concepts • Present insights and strategy clearly in client-facing discussions
🎯 Requirements
• 1–3+ years of experience in D2C / e-commerce performance marketing • Hands-on experience with Google Ads (Search and funnel-driven campaigns) • Strong experience writing and testing advertorials for paid traffic • Native-level German (required for copywriting) • Data-driven mindset: use metrics like CTR, CVR, and ROAS to guide decisions • Experience with A/B testing and structured experimentation • Comfortable using AI tools as part of your workflow
🏖️ Benefits
• 25 vacation days • Two fully funded workcations per year • Real impact on high-budget D2C campaigns • Continuous learning and development support
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