Senior Director, Performance Marketing

🕒 May 14

🇺🇸 United States – Remote

💵 $190k - $290k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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CrowdStrike

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2011

🔒 Cybersecurity

☁️ SaaS

🤖 Artificial Intelligence

Cybersecurity • SaaS • Artificial Intelligence

CrowdStrike is a cybersecurity company that provides cloud-based security services to stop breaches. It is recognized as a leader in endpoint protection, identity and cloud security, and managed detection and response. CrowdStrike's platform, Falcon, integrates artificial intelligence to offer real-time visibility, detection, and protection against sophisticated cyber threats. The company is lauded for its effectiveness in securing networks and data, making it a trusted partner for businesses worldwide.

📋 Description

• Own the full performance marketing strategy and execution across paid search, paid social, display, and video — with direct accountability for pipeline contribution, digital customer acquisition cost, and incremental revenue influence • Lead the Performance Marketing pillar including paid search, paid social, and display and video functions — setting performance standards, developing talent, and building a culture where measurement rigor and creative instinct reinforce each other • Define channel mix strategy — determining the right balance across search, social, programmatic, and emerging channels based on audience signal, buying group intent, and incremental contribution rather than historical allocation patterns • Build and operationalize an incrementally measurement framework — replacing legacy attribution models with geo-based experiments and marketing mix modeling as the primary decisioning inputs • Partner with Digital Intelligence and Insights to establish iROAS as the organization's primary performance marketing metric and build the reporting infrastructure that makes incremental contribution visible at the executive level • Own vendor and agency relationships with a clear philosophy that strategy lives internally and execution is distributed to partners with defined accountability frameworks • Partner with Digital Product and Engineering to ensure paid channel investment and on-site conversion architecture are optimized together — not in separate planning cycles • Partner with Commerce to ensure attribution is preserved through the full conversion path, including trial acquisition and trial-to-paid conversion • Own the performance marketing layer of a longer-term agentic marketing system — where budget allocation becomes a dynamic, data-informed process running at machine speed with humans setting strategy and governing outcomes

🎯 Requirements

• 15+ years in performance marketing with at least 4 years leading senior teams and significant program budgets in a B2C, B2B, or multi channel environment • Demonstrated experience building or operating an incrementally measurement framework — geo holdout experiments, marketing mix modeling, or equivalent methodologies • Deep fluency across paid search, paid social, and programmatic display — with the ability to move between strategic direction and technical detail as the situation requires • A clear and defensible point of view on the difference between efficiency metrics and effectiveness metrics — and the ability to make that case persuasively to executive audiences • Experience assessing and developing talent honestly — including the ability to reposition people thoughtfully and build accountability without losing the team • Comfort operating in a two-speed organization — delivering results in the current quarter while building the measurement and decisioning infrastructure that will define the next three years • Familiarity with enterprise analytics platforms and the ability to partner with data and engineering teams to build the measurement infrastructure the role requires

🏖️ Benefits

• Market leader in compensation and equity awards • Comprehensive physical and mental wellness programs • Competitive vacation and holidays for recharge • Paid parental and adoption leaves • Professional development opportunities for all employees regardless of level or role • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections • Vibrant office culture with world class amenities • Great Place to Work Certified™ across the globe