Senior Strategic Alliance Marketing Manager

🔥 13 hours ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CrowdStrike

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2011

🔒 Cybersecurity

☁️ SaaS

🤖 Artificial Intelligence

Cybersecurity • SaaS • Artificial Intelligence

CrowdStrike is a cybersecurity company that provides cloud-based security services to stop breaches. It is recognized as a leader in endpoint protection, identity and cloud security, and managed detection and response. CrowdStrike's platform, Falcon, integrates artificial intelligence to offer real-time visibility, detection, and protection against sophisticated cyber threats. The company is lauded for its effectiveness in securing networks and data, making it a trusted partner for businesses worldwide.

📋 Description

• Own the Alliance Partnership from a marketing perspective, developing and driving the joint marketing strategy, roadmap, priorities and measures of success. • Build strong relationships with key stakeholders across CrowdStrike and the partner organisation, acting as the central marketing point of coordination for the partnership. • Translate the evolving technology proposition into compelling positioning, messaging and go-to-market strategies for relevant European audiences. • Drive marketing from initial market and category awareness through solution adoption, demand creation and longer-term growth. • Orchestrate cross-functional teams across Partner Marketing, Field Marketing, Product Marketing, Brand, Communications, PR and Digital to deliver against agreed objectives. • Develop integrated B2B marketing programs spanning campaigns, content, digital, IT industry events, strategic sponsorships and executive engagement. • Support go-to-market strategies for emerging technology propositions, including sovereign cloud and AI-native cybersecurity, across enterprise, public-sector and highly regulated industries. • Build scalable approaches that enable the wider partner ecosystem to take relevant propositions and solutions to their customers. • Establish clear KPIs and reporting to measure marketing effectiveness, progress and business impact. • Provide regular executive-level updates on progress, results, key milestones, risks and next steps. • Proactively identify opportunities and dependencies, mobilising the appropriate teams to remove blockers and maintain momentum.

🎯 Requirements

• 12+ years of B2B marketing experience, with 8+ years within technology, enterprise software, cloud, cybersecurity or related markets. • Proven experience leading strategic marketing initiatives, technology alliances or complex B2B go-to-market programs. • Strong understanding of enterprise technology and the ability to translate complex technical propositions into compelling market narratives. • Experience within cybersecurity, cloud infrastructure, sovereign cloud or data sovereignty would be highly advantageous. • Experience marketing to public-sector organisations and/or highly regulated industries would be a strong advantage. • Demonstrated success building and managing senior stakeholder relationships across complex, matrixed organisations. • Exceptional cross-functional leadership and influencing skills, with the ability to drive outcomes without direct authority. • Strong project and program management experience, with the ability to manage multiple workstreams, stakeholders and dependencies. • Excellent written and verbal communication skills, with the confidence and credibility to present regularly to senior and executive leadership. • Broad understanding of integrated B2B marketing across partner, field, digital, content, communications, events and brand. • Strategic and analytical thinker with a strong bias for action and the ability to turn strategy into measurable outcomes. • Fluency in both German and English is required, with excellent written and verbal communication skills in both languages. • Germany-based with the ability and willingness to travel regularly to partner locations and relevant meetings and events throughout Europe. • Bachelor’s degree in marketing, business, communications or equivalent professional experience. • Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes.

🏖️ Benefits

• Market leader in compensation and equity awards • Comprehensive physical and mental wellness programs • Competitive vacation and holidays for recharge • Paid parental and adoption leaves • Professional development opportunities for all employees regardless of level or role • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections • Vibrant office culture with world class amenities • Great Place to Work Certified™ across the globe