Regional Marketing Manager

🕒 August 25

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 29%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Serve as the Integrated Marketing specialist for Germany, Austria, and Switzerland • Drive brand awareness, pipeline generation, and customer engagement across the DACH region • Tailor campaign specifications, execution plans, and channel mix to operationalize the DACH GTM strategy • Collaborate with Demand Generation and Digital Media teams on multi-channel campaigns • Partner with DACH Sales to build targeted account strategies and execute marketing plans supporting pipeline and revenue goals • Execute field marketing programs, regional events, and partnerships • Engage with DACH B2B industry associations, professional networks, and executive communities • Gather feedback from local customers, sales managers, and partners to refine DACH messaging • Monitor market dynamics, industry trends, and campaign metrics to optimize performance and guide decisions • Ensure DACH marketing initiatives align with company brand standards and overall strategy • Report directly to the Senior Director of Regional Marketing South

🎯 Requirements

• Bachelor’s degree in marketing or equivalent practical experience • 4+ years of B2B marketing experience, with a primary focus on demand generation, field, or regional marketing within the DACH region • Fluency in both German and English • Experience delivering B2B SaaS integrated marketing campaigns and lead generation plans • Proven track record of close collaboration with cross-functional teams • Strong communication and cross-functional project management skills • Proficiency in marketing automation platforms and CRM systems (e.g., Salesforce) • Strong analytical mindset with a data-driven approach • Up to 25% travel for internal and customer events • Reliable internet access for any period of time

🏖️ Benefits

• Up to 25% travel for internal and customer events • Reliable internet access for any period of time • Reasonable accommodations for applicants with disabilities • Equal opportunity employment • Comprehensive security and privacy training tailored to employees’ roles