Regional Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

infoinfo

🗣️🇩🇪 German Required

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Logo of Workiva

Workiva

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Serve as the Integrated Marketing specialist for Germany, Austria, and Switzerland to drive brand awareness, pipeline generation, and customer engagement • Tailor campaign specifications, execution plans, and channel mix to operationalize the DACH GTM strategy • Collaborate with Demand Generation and Digital Media teams on multi-channel campaigns • Partner with DACH Sales to build targeted account strategies and execute marketing plans delivering pipeline and revenue goals • Execute field marketing programs, regional events, and partnerships across Germany, Austria, and Switzerland • Engage with DACH B2B industry associations, professional networks, and executive communities • Gather feedback from local customers, sales managers, and partners to refine DACH messaging • Monitor market dynamics, industry trends, and campaign metrics to optimize performance and guide marketing decisions • Ensure DACH marketing initiatives align with company brand standards and overall strategy • Report directly to the Senior Director of Regional Marketing South

🎯 Requirements

• Bachelor’s degree in marketing or equivalent practical experience • 4+ years of B2B marketing experience, with a primary focus on demand generation, field, or regional marketing within the DACH region • Fluency in both German and English • Experience delivering B2B SaaS integrated marketing campaigns and lead generation plans • Proven track record of close collaboration with cross-functional teams • Strong communication and cross-functional project management skills • Proficiency in marketing automation platforms and CRM systems (e.g., Salesforce) • Strong analytical mindset with a data-driven approach • Reliable internet access for any period of time

🏖️ Benefits

• Up to 25% travel for internal and customer events • Reliable internet access for any period of time • Reasonable accommodations for applicants with disabilities • Comprehensive security and privacy training tailored to employees' roles

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