Senior Paid Marketing Strategist

Job not on LinkedIn

🔥 2 minutes ago

🌐 Germany, Ireland, +4 more countries – Remote

🇩🇪 Germany – Remote 🇮🇪 Ireland – Remote 🇳🇱 Netherlands – Remote 🇵🇹 Portugal – Remote 🇪🇸 Spain – Remote 🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Typeform

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📣 Marketing

💼 Consulting

🏥 Healthcare

Marketing • Consulting • Healthcare

Typeform is a versatile online form builder that enables businesses to create forms, surveys, and quizzes that are engaging and easy to use. With a focus on delivering a superior user experience, Typeform designs forms that break the mold by using branded designs, video content, and dynamic questioning that adapts based on previous answers. Ideal for B2B marketers, Typeform not only facilitates data collection but also offers AI analysis to derive insights from customer data, helping businesses make more informed decisions. Typeform integrates seamlessly with numerous apps, providing robust and dynamic solutions for marketing, research, human resources, and customer success teams.

📋 Description

• Own the strategy and day-to-day performance of key paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads • Build a multichannel strategy to reduce reliance on paid search and find efficient growth sources • Manage six-figure monthly media budgets using customer acquisition, revenue, CAC and LTV-to-CAC performance • Build, launch and optimise campaigns driving Typeform signups and new paid customers • Brief and partner with copywriters and designers to turn creative ideas into campaigns • Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies • Explore and test new channels such as audio and CTV • Own and develop the paid marketing measurement approach, including Marketing Mix Modelling, incrementality studies and alternative measurement frameworks • Design experiments to understand incremental campaign impact beyond traditional attribution • Work with Tracking and Data teams to strengthen measurement capabilities • Share insights, results and recommendations across Marketing and the wider business • Contribute to the broader full-funnel acquisition strategy across demand creation and demand capture • Partner with Creative, Product Marketing, Data, RevOps and Finance within the Acquisition team

🎯 Requirements

• Around six or more years of hands-on and strategic experience in performance marketing and media buying • Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta • Experience owning campaigns from creative brief through implementation, optimisation and measurement • Track record of managing six-figure budgets and delivering efficient performance • Experience with MMM, incrementality testing or other measurement methods beyond traditional attribution • Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV • Strong understanding of digital measurement, including tagging, attribution and incrementality • Experience developing creative and UGC assets for paid social channels • Ability to balance creative thinking with commercial judgement • Curiosity and willingness to research and solve unfamiliar problems • Confidence working across teams and influencing Creative, Product Marketing, Data and Finance partners • Comfort operating with uncertainty and adapting based on test results • Experience in SaaS or B2B lead generation (nice to have) • Experience across sales technology or marketing technology (nice to have) • Experience managing external agencies or digital production partners (nice to have) • Experience with ad servers and campaign trafficking (nice to have)

🏖️ Benefits

• Equal-opportunity employer • Commitment to diversity and a workplace free from discrimination and harassment • Respect, transparency, and trust as stated company values