Marketing Analytics, Experimentation Specialist

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Mawave

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🛍️ eCommerce

📱 Media

Marketing • eCommerce • Media

Mawave is a leading social media agency in Europe, specializing in delivering measurable social media outcomes through a combination of media, data, and creativity. They provide a range of services including paid ads and media, content creation, data and analytics, creator and influencer collaborations, and channel management. With a team of over 100 experts, Mawave focuses on optimizing social media strategies for their clients. They help brands translate their presence effectively onto platforms like Meta, TikTok, and Pinterest, assisting them in targeting new customers and enhancing engagement through data-driven insights and creative content.

📋 Description

• Prepare marketing data as a sound basis for client decision-making • Own planning, execution and analysis of experiments, from conversion-lift studies to brand-lift analyses • Provide strategic advice to clients and communicate confidently with decision-makers up to C-level • Translate complex analysis results into clear, strategic recommendations for action • Develop and drive a global test-and-learn agenda • Develop methodological frameworks to measure marketing success • Ensure relevant KPIs are monitored and kept in focus • Share knowledge in workshops and enable colleagues to make data-driven decisions

🎯 Requirements

• Excellent communication skills and the ability to manage client relationships independently and confidently • Deep understanding of client needs and the ability to act as a trusted advisor • Understanding of complex data models and the ability to explain them clearly • Ability to engage stakeholders ranging from marketing specialists to C-level executives • Experience in performance marketing or digital advertising • Familiarity with operational business processes and an understanding of how campaigns work • Ability to oversee multiple projects in a structured way and proactively drive processes • Native-level German • Strong English skills, at least B2 • Ideally, experience working in an agency

🏖️ Benefits

• Great team spirit and a collegial atmosphere with flat hierarchies • Lots of fun combined with high professionalism and exciting projects • Flexible working hours and the option to work from home • 30 days of vacation per year • Workation for up to 3 months • Sabbatical of up to two months • Non-cash benefits or EGYM Wellpass with access to over 8,000 sports and wellness offers • Tax-free meal allowance of €7.50 per day • Mobility allowance of €32 per month for public transport • Multiple team and after-work events per year • Modern, bright office in Munich with city views and good public transport connections • Company MacBook provided