Growth Manager

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September 24

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Crypto.com

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Crypto • Fintech • Security

Crypto. com is a leading cryptocurrency platform that offers trading, buying, and selling services for Bitcoin, Ethereum, and over 350 other cryptocurrencies. It supports transactions in EUR and allows users to pay via SEPA and Apple/Google Pay, depending on jurisdiction. The platform is known for its regulatory compliance and high security standards, with over 100 million users worldwide. Crypto. com also offers products like Crypto Basket for portfolio diversification, on-chain staking for passive income, and the DeFi Wallet for P2P trading. With a commitment to user security and regulatory adherence, Crypto. com holds numerous security certifications and licenses globally. It aims to put cryptocurrency in every wallet and provides various tools for trading, earning rewards, and understanding the crypto market.

1001 - 5000 employees

Founded 2016

₿ Crypto

💳 Fintech

🔐 Security

📋 Description

• Lead user acquisition and engagement for Crypto.com's consumer app • Define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing • Own and optimize paid acquisition campaigns across Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels • Develop, launch, and optimize campaigns; manage daily budgets, bids, and pacing to maximize ROI within defined CPA targets • Tailor creative and messaging to regional regulations, app launch timelines, and user behavior • Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey • Integrate internal and third-party data sources to refine audience targeting and boost performance • Monitor campaign performance using tools such as Google Analytics and platform dashboards • Produce detailed reports on KPIs including CAC, ROAS, CTR, conversion rate, and LTV • Share actionable insights with cross-functional teams including creative, product, and compliance • Focus on performance, creativity, scalability, monetization, and lifecycle optimization

🎯 Requirements

• 4–6 years of experience in performance marketing • At least 1 year in mass-market tech services, productivity, or entertainment apps • Strong understanding of the competitive landscape, product lifecycle, app monetization, and evolving user behaviors in mobile consumer tech • Ability to craft compelling messaging and value propositions across web and app stores • Proven track record managing large-scale acquisition campaigns (7-figure budgets) • Expertise in Google Ads, Meta, programmatic DSPs, YouTube, and other major ad platforms • Knowledge of attribution modeling, A/B testing, and user lifecycle strategies • Strong analytical mindset and data fluency • Experience collaborating with creative, compliance, and analytics teams • Ability to manage daily budgets, bids, and pacing to maximize ROI and meet CPA targets • (It's a plus) Crypto native or familiarity with community-led growth and Web3 technologies • (It's a plus) Passion for emerging technologies and innovative consumer products • (It's a plus) Experience in mobile app growth, including App Store Optimization (ASO) • (It's a plus) Familiarity with app CRM, email marketing, and retention/lifecycle strategies

🏖️ Benefits

• Competitive salary • Medical insurance package with extended coverage to dependents • Attractive annual leave entitlement including: birthday, work anniversary • Work Flexibility Adoption: flexi-work hours and hybrid or remote set-up • Internal mobility program and career development opportunities • Work Perks: crypto.com visa card provided upon joining • Benefits packages vary depending on region (contact talent acquisition team)