Principal Product Manager – Discovery & Onboarding

🕒 May 6

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Logo of Crypto.com

Crypto.com

1001 - 5000 employees

Founded 2016

₿ Crypto

💳 Fintech

🔐 Security

Crypto • Fintech • Security

Crypto. com is a leading cryptocurrency platform that offers trading, buying, and selling services for Bitcoin, Ethereum, and over 350 other cryptocurrencies. It supports transactions in EUR and allows users to pay via SEPA and Apple/Google Pay, depending on jurisdiction. The platform is known for its regulatory compliance and high security standards, with over 100 million users worldwide. Crypto. com also offers products like Crypto Basket for portfolio diversification, on-chain staking for passive income, and the DeFi Wallet for P2P trading. With a commitment to user security and regulatory adherence, Crypto. com holds numerous security certifications and licenses globally. It aims to put cryptocurrency in every wallet and provides various tools for trading, earning rewards, and understanding the crypto market.

📋 Description

• Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. • This role owns that journey end-to-end — across four deeply connected areas: Landing & Conversion, Onboarding, Sign-up Rewards, and Login & Authentication. • You will build and own the behavioural analytics layer that lets us understand how users engage with our pages, what drives them toward sign-up, and where we can sharpen the experience. • You will run a relentless A/B testing programme to convert high-intent visitors into registered users. • You will own the full sign-up funnel: email submission through to KYC initiation. • Every touchpoint in this sequence is an opportunity to reduce friction, build trust, and set the user up for activation. • You will design and own the reward mechanics tied to the sign-up event: welcome bonuses, sign-up campaign offers, and any reward that activates at account creation. • You will own the returning-user experience: a fast, secure, and modern authentication journey that keeps active users engaged and protects them without making them feel it.

🎯 Requirements

• 6–8+ years in Product Management • Proven experience at a high-growth technology company — crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory — where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design • Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end — with measurable conversion improvements as evidence of impact • Deep hands-on experience with product analytics platforms — Mixpanel, Amplitude, Segment, GA4, or equivalents • Able to write SQL to build funnel queries and cohort analyses independently • Practical experience with session-recording and heatmap tooling — knows how to design an event taxonomy from scratch, not just consume one • Experienced in designing and running statistically valid A/B experiments — including managing peeking bias, sample ratio mismatch, and novelty effects • Proficient with experimentation platforms — Optimizely, VWO, LaunchDarkly, Statsig, or equivalent • Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse — able to review an instrumentation spec with Engineering and identify gaps • Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams • Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture • Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours • Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile • Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle — required, not a nice-to-have

🏖️ Benefits

• Competitive salary • Medical insurance package with extended coverage to dependents • Attractive annual leave entitlement including: birthday, work anniversary • Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up • Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope. • Work Perks: crypto.com visa card provided upon joining

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