Digital Advertising Strategist

🕒 May 26

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Perseus Group, Constellation Software

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🤝 B2B

☁️ SaaS

B2B • SaaS

Perseus Group is a part of Constellation Software Inc. , focused on investing in and building enduring software businesses. With operations in over 100 vertical markets and a family of more than 800 companies, Perseus Group specializes in acquiring B2B software companies that provide mission-critical solutions for niche markets. Their approach involves offering permanent capital, fostering a culture of excellence, and ensuring recurring revenue through SaaS or maintenance models. The group emphasizes continuous improvement, empowered leadership, and integrity in all operations.

📋 Description

• Lead the Digital Advertising strategy, execution, and optimization for assigned clients and prospects, ensuring campaigns align with their business objectives. • Collaborate with Sales and Client Services to translate client goals into data-driven marketing strategies that deliver on brand visibility, lead volume, and lead quality targets. • Ensure all creative assets, including website content, images, and video assets, align seamlessly with the overarching digital strategy to maximize performance and meet client objectives. • Oversee the setup and implementation of campaigns for new clients, ensuring alignment with brand standards and location-specific performance goals. • Proactively analyze Key Performance Indicators (KPIs), including web traffic and lead generation metrics to identify opportunities for optimization using best practices and advanced tools. • Execute performance tests, such as A/B testing, predictive modeling, and cost-benefit analyses to drive campaign improvements and achieve maximum ROI. • Innovate and implement new processes, tools, and techniques to improve campaign performance and efficiency. • Ensure the reliability and effectiveness of key campaign components, including call tracking, form fills, ad copy, landing pages, and reporting mechanisms. • Prioritize tasks and provide clear direction to team members, ensuring the effective execution, optimization, and fulfillment of campaigns for assigned accounts while maintaining quality and performance standards. • Serve as the escalation point for critical issues, engaging executive leadership as needed to resolve challenges promptly. • Showcase expertise and professionalism during client-facing performance reviews, new account onboarding meetings, and sales presentations to build trust and confidence. • Develop standardized performance and campaign health reports at both brand and location levels, enabling timely, accurate, and actionable analysis of performance trends. • Deliver insightful performance analysis that highlights campaign status, results against targets, drivers of variance, and clear recommendations to enhance outcomes and improve client satisfaction. • Collaborate with Client Services and Sales to provide market analysis, performance insights, and tailored reports, while participating in client discussions to manage expectations and communicate results effectively. • Partner with Fulfillment and R&D teams to ensure the accuracy, reliability, and functionality of Enspire reporting tools, including Center mark. • Collect, analyze, and interpret digital, web, and mobile performance data across the Enspire portfolio to evaluate the effectiveness of digital traffic tools, vendor contributions, and overall campaign processes.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees are a plus. • 3+ years of experience leading complex Digital Advertising strategies for large clients, preferably in franchise or multi-location environments. • Expertise in Paid Search, Programmatic Display, and Social Advertising, with a strong focus on optimization, fulfillment, data analysis, and performance reporting. • Advanced proficiency in tools such as Microsoft Excel, Microsoft Power BI, Microsoft Advertising, Google Analytics, Google Data Studio, Google Ads, Meta Ads and/or other digital marketing platforms. • Demonstrated ability to report on digital marketing KPIs such as leads, conversion rates, website traffic, and engagement metrics to measure and optimize campaign success. • Extensive experience in evaluating both digital and offline marketing opportunities and developing tailored strategies and playbooks for clients across diverse industries. • Proven track record of delivering strong technical expertise and leadership, driving results for both teams and clients. • Exceptional team player with the ability to collaborate effectively across teams and departments. • Self-motivated and results-driven, with a demonstrated ability to think creatively and drive innovation in digital strategies. • Excellent written, verbal, and presentation skills, with the ability to communicate complex ideas clearly and effectively.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options