Director, eCommerce

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🕒 April 21

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Culligan

WebsiteLinkedInAll Job Openings

10,000+ employees

👥 B2C

🤝 B2B

B2C • B2B

Culligan is a global provider of water treatment products and services, offering residential water softening, whole-house filtration, reverse osmosis drinking-water systems, and bottled/bottleless water delivery and dispensers. The company also supplies workplace hydration solutions and commercial and industrial water treatment systems, backed by installation, maintenance, testing, and franchise-based local service. Culligan emphasizes sustainable, eco-friendly solutions, white-glove service, and a satisfaction guarantee for both homeowners and businesses.

📋 Description

• The Director, eCommerce will play a pivotal role in driving the online sales and marketing strategy for Hydroviv. • This leader will be responsible for developing and implementing effective eCommerce strategies to maximize revenue, enhance the customer experience, and strengthen Hydroviv’s online presence. • Developing and executing a comprehensive eCommerce strategy aligned with the overall Hydroviv and Culligan business objectives. • Identifying and capitalizing on market trends, consumer behavior, and competitive opportunities to drive growth. • Overseeing the management and optimization of the Company's eCommerce website, ensuring a seamless and user-friendly experience. • Collaborating with cross-functional teams to implement website enhancements, updates, and new features. • Leading digital marketing efforts, including online advertising, social media, email campaigns, and SEO, to drive traffic and sales. • Managing marketing and advertising budgets efficiently to maximize topline revenue. • Developing and executing promotional campaigns to drive customer acquisition, retention, and loyalty. • Prioritizing and enhancing the overall customer journey, from website navigation to post-purchase support. • Implementing customer feedback mechanisms and utilize data analytics to continuously improve the online shopping experience. • Analyzing eCommerce KPIs and sales performance data to identify areas for improvement and implement strategies for growth. • Preparing regular reports for Culligan and Hydroviv senior leadership, providing insights into eCommerce performance and market trends.

🎯 Requirements

• 8+ years of relevant eCommerce and marketing experience, particularly in high growth environments. • History scaling eCommerce/DTC businesses. • Expertise in leverage all digital marketing tactics to drive engagement and revenue results. • Prior ownership of eCommerce sales forecasts, including customer-specific sales pipelines, and analysis of sales results. • Deep understanding of the online landscape including features, functionality, and best practices. • Experience building and leading multi-faceted teams (directly and indirectly) comprised of creatives, technologists, operators, and analysts. • Proven ability to work cross-functionally with a broader team. • Impressive presentation and written communication skills. • Prior eCommerce P&L experience preferred, and experience in VC/PE-backed environment is a plus. • A roll-up-the-sleeves mentality. • A bachelor’s degree is required; an advanced degree is preferred.

🏖️ Benefits

• paid time off • health • dental • vision • life • disability benefits • 401(k)