Marketing Strategy Guide - AI-Native B2B Transformation

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August 21

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Cumulus Vision

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B2B • Enterprise • SaaS

Cumulus Vision is a specialized consulting firm focused on delivering customized Salesforce solutions. They offer a range of services, including Salesforce implementation, development, integration, management, and consulting, all tailored to fit the unique needs of their clients. Their team of experts works closely with businesses and organizations to unlock the full potential of the Salesforce platform, helping clients streamline processes, enhance productivity, and achieve long-term success. Cumulus Vision prides itself on building strong relationships with clients across various sectors, including startups, fortune 1000 companies, non-profits, and educational institutions, ensuring responsive and innovative solutions that are built to last.

2 - 10 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

📋 Description

• About Cumulus Vision: We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours. • Role Overview: We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning. • Key Responsibilities: Website Transformation: Lead complete website redesign strategy from positioning to user experience • Collaborate with WordPress/Elementor developer on full site rebuild • Create new site architecture, navigation, and conversion funnels • Develop landing page strategy for different buyer personas and campaign needs • Ensure website reflects AI-native positioning throughout all touchpoints • Strategic Planning: Develop comprehensive marketing strategy for AI-native positioning • Create buyer personas for C-level decision makers in digital transformation • Design customer journey mapping and conversion optimization • Provide competitive positioning and messaging framework • Content Strategy: Guide content creation across all marketing channels • Ensure messaging resonates with enterprise buyers • Develop thought leadership positioning and content themes • Create content testing and optimization frameworks

🎯 Requirements

• 3+ years B2B marketing for professional services, consulting, or SaaS • Proven experience leading website redesigns and repositioning projects • Experience with marketing transformations or complete brand overhauls • Track record of successful B2B campaign optimization • Previous work with consulting firms or technical services companies • Experience marketing to C-level executives and enterprise buyers • Knowledge of Salesforce ecosystem or business transformation • Success with value-based positioning vs. commodity service marketing • Portfolio showing before/after website transformations • Understanding of WordPress/Elementor workflow and capabilities