Product Led Growth Marketing Manager

42 minutes ago

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Cupix

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Construction • SaaS • Transport

Cupix is a leading company offering a 3D spatial digital twin platform designed for the construction industry and beyond. Its platform empowers builders and owners to make informed decisions quickly and efficiently by providing seamless spatial context and reducing miscommunications. Cupix enables teams to bridge the gap between digital design and on-site execution, enhancing project efficiency and accuracy. The company serves a range of industries including construction, healthcare, and facility management, providing tools like BIM integration, as-built verification, and infrastructure visualization to drive success in complex projects.

51 - 200 employees

☁️ SaaS

🚗 Transport

💰 $22M Series B on 2022-01

📋 Description

• Lead the commercial launch strategy for CupixVista in 2026, transitioning from beta to full market release • Develop and execute PLG playbooks for onboarding, activation, and conversion optimization • Create and manage in-product marketing campaigns and user journey touchpoints • Design and implement free trial strategies to maximize user acquisition and conversion • Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement • Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization • Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance • Conduct A/B tests across user journeys, messaging, and product experiences • Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets • Create vertical-specific marketing campaigns and messaging frameworks • Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships) • Collaborate with product team to identify and resolve activation and adoption barriers • Develop PLG strategies for eventual application to existing CupixWorks customer base • Create scalable processes and systems to support rapid user base growth • Partner with sales team to optimize product-qualified lead (PQL) handoff processes • Build competitive intelligence and market positioning strategies for new market segments

🎯 Requirements

• 4-7 years of experience in growth marketing, preferably in B2B SaaS • Proven track record launching and scaling PLG initiatives with measurable results • Hands-on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), HubSpot (or similar) and Salesforce.com • Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis • Experience marketing to technical audiences (architects, engineers, construction professionals preferred) • Bachelor's degree in Marketing, Business, Engineering, or related field

🏖️ Benefits

• Comprehensive Medical, Dental, & Vision Health Insurance. • 401(k) Retirement Plan. • PTO, Paid holidays and sick leave.