Senior Manager, Digital and Demand Generation

🔥 14 minutes ago

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CuraLinc Healthcare

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1980

🏥 Healthcare

👥 HR Tech

🤝 B2B

💰 Private equity on 2024-09

Healthcare • HR Tech • B2B

CuraLinc Healthcare is a clinical-first employee behavioral health and EAP (Employee Assistance Program) provider that delivers employer mental health benefits and care coordination. The company connects employees to clinically appropriate care—therapy, coaching, rapid-access psychiatry, substance-use disorder treatment, and 24/7 licensed clinician support—augmented by technology such as an AI Care Companion to improve engagement and early risk detection. CuraLinc emphasizes financially sustainable programs with measurable outcomes (claims include serving ~22 million members, ~4,400 clients, <1 day speed-to-care, and a strong ROI), targeting enterprise and benefits leaders seeking scalable, evidence-driven workplace mental health solutions.

📋 Description

• Partner with the VP of Marketing on Demand Gen Strategy Across New Growth, Client Expansion, and Lifecycle; Own Execution Across All Channels • Build and Manage Multi-Touch Campaigns that Generate, Nurture, and Convert Qualified Leads Across Direct and Indirect Sales Motions • Execute and Manage ABM Programs in Coordination with RevOps, Including Target Account List Development, Account Planning and Pipeline Contribution • Support Brand Awareness and Demand Generation Across Client and Consultant Audiences in Partnership with Brand and RevOps • Manage Digital Event Support Including Invitations, Pre and Post-Event Follow-Up Sequences, and Surveys • Own All Digital Channels: Paid Social, Digital Advertising, Organic Social, Email, and Web • Own the Website Top to Bottom: Performance, Content, Conversion Optimization, and Campaign Alignment • Build and Lead Paid Media Strategy Including Execution Frameworks, Testing Rigor, and Performance Accountability • Deploy Organic Social in Coordination with Brand and Content Team • Oversee Email Execution Including Segmentation, Deployment, and Optimization Via HubSpot and Zoho • Partner with Brand to Evolve Search Strategy from SEO Toward AEO and GEO • Design and Run A/B and Multivariate Experiments Across Digital Channels; Translate Results into Clear Recommendations • Drive Funnel Conversion Optimization from Ad Creative and Landing Pages Through to Lead Quality and Pipeline • Own Demand Gen and Digital Marketing Reporting; Build Dashboards that Give Leadership Clear Visibility into Pipeline, Channel Performance, and Funnel Health • Define and Track KPIs Across the Full Funnel for Both New Growth and Lifecycle Performance • Establish the Marketing Rhythm of Business in Partnership with RevOps and VP of Marketing: Weekly, Monthly, and Quarterly Cadences Tied to Growth Goals

🎯 Requirements

• 5 to 7 Years in Demand Gen or Digital Marketing in a B2B Environment, Ideally at a Growth-Stage Company • Hands-On with HubSpot; Zoho and ZoomInfo Experience a Strong Plus • Track Record Building and Running Paid Media Programs with Measurable Pipeline Impact • Experience with ABM Strategy and Execution • Strong Analytical Mindset; Able to Build Reporting Infrastructure and Translate Data into Decisions • Comfortable Owning the Website as a Marketing Asset • Curious About AEO/GEO and the Direction Search is Heading • Player/Coach Orientation; Sets Direction and Does the Work • Effective Collaborator; Moves Fast and Communicates Clearly

🏖️ Benefits

• 100% company-paid single tier medical coverage insurance • PTO • 401(k) with match • dental, vision, life, and disability insurance