Growth Marketing Manager

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🕒 March 18

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Curbio

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🏠 Real Estate

🤝 B2B

Real Estate • B2B • Construction

Curbio is a residential contractor that specializes in preparing homes for sale. Trusted by real estate agents, Curbio provides a streamlined service that includes repairs, updates, and staging to enhance the appeal of listings. They handle everything from minor touch-ups to major renovations, ensuring that homes stand out in the market. With a focus on quick execution and a transparent pricing model, Curbio helps agents and their clients sell homes faster and at higher prices.

📋 Description

• Build, execute, and optimize a repeatable lead-generation engine across paid, owned, and earned channels (search, social, email/lifecycle, content, webinars/events, partner programs). • Own messaging and copywriting for ads, landing pages, emails, one-pagers, case studies, and sales enablement; maintaining a consistent brand voice. • Create or direct design for ads, landing pages, and collateral with high standards. • Stand up and manage full-funnel programs. • Partner closely with Sales on MQL/SQL definitions, speed-to-lead, routing, and enablement. • Own marketing operations and analytics: UTMs, dashboards, attribution; report on MQLs, SQLs, pipeline $, CPL, CVR, ROAS, CAC/LTV; turn insights into action. • Run a weekly test-and-learn roadmap: define hypotheses, launch experiments, analyze results, and scale or sunset quickly. • Source and manage external creatives/contractors when needed; maintain a reliable bench of designers to scale production quickly.

🎯 Requirements

• Must be legally authorized to work in the United States without current or future sponsorship. • 5+ years in growth/demand marketing with a track record of increasing qualified pipeline. • Exceptional writing and storytelling that convert across ads, landing pages, and lifecycle programs. • A keen design eye; capable of producing quality assets yourself or directing designers efficiently. • Experience building and optimizing end-to-end funnels; comfortable with marketing automation/CRM platforms and analytics (e.g., GA4). • Thrives in a startup/scale-up environment: bias to action, resourceful, and accountable. • Bonus: experience in real estate, home improvement, or tech-enabled services; ABM exposure.