Lead Director, Field Marketing – Operations

Job not on LinkedIn

🕒 2 days ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $100k - $231.5k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

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CVS Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1963

⚕️ Healthcare Insurance

🛒 Retail

🧘 Wellness

Healthcare Insurance • Retail • Wellness

CVS Health is a leading American healthcare company dedicated to improving health access and affordability. The company focuses on a comprehensive approach that includes health services, health insurance, and pharmacy benefits management. Through its subsidiaries, such as Aetna and CVS Caremark, CVS Health offers a range of services that facilitate wellness, condition management, and affordable prescription drug coverage. CVS Health operates neighborhood pharmacies, provides mail-order pharmacy services, and manages specialty medication programs, aiming to make healthcare convenient and accessible for everyone. Driven by a mission to connect people with essential care services, CVS Health is committed to fostering healthier communities and supporting the wellbeing of all individuals.

📋 Description

• Develop and lead Oak Street Health’s field marketing support • Drive localized campaigns and community outreach initiatives to increase clinic visibility and brand awareness • Align with field outreach teams to coordinate events, local partnerships, and grassroots programs • Manage inventory levels, budgets, and vendor relationships for printed materials • Lead cross-functional planning to ensure all marketing initiatives are coordinated and legally compliant • Implement data-driven decision-making by establishing key performance metrics • Oversee the Creative Services function for timely development of high-quality marketing assets • Support new center launches and acquisitions by developing targeted catchments

🎯 Requirements

• Lead an agile marketing team that integrates multiple marketing functions • Develop and execute data-driven marketing strategies • Oversee the systems and processes that power campaigns • Ensure all initiatives are compliant with Medicare (CMS) marketing regulations • Partner cross-functionally to align marketing with various teams • Design and implement field enablement programs • Oversee and improve internal Marketing Store resource center • Act as a bridge between Marketing and key stakeholders in Compliance, Legal, Outreach, Strategy, and Clinical Leadership • Optimize tools, systems, and workflows for marketing operations

🏖️ Benefits

• Mission-focused career impacting change and measurably improving health outcomes for medicare patients • Paid vacation, sick time, and investment/retirement 401K match options • Health insurance, vision, and dental benefits • Opportunities for leadership development and continuing education stipends • New centers and flexible work environments • Opportunities for high levels of responsibility and rapid advancement