Marketing Specialist, Romania, Bulgaria

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CYBEX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

🏭 Manufacturing

🛍️ eCommerce

🛒 Retail

💰 Initial Coin Offering on 2017-07

Manufacturing • eCommerce • Retail

CYBEX is a company that specializes in innovative and safe baby products, including car seats, strollers, baby carriers, and home living items. Known for its award-winning designs, CYBEX aims to enhance the parenting experience by combining functionality with style. The company offers a variety of products suitable for children from birth to teen years, along with accessories to support modern family life.

📋 Description

• Collaborate with the Head of Sales and Marketing Romania and the regional marketing team on all marketing activities across the country • Coordinate and implement the global brand strategy at a national level across Trade Marketing, Digital and PR • Develop presentations and marketing material for the regional sales force • Support marketing activities for regional customers • Execute the global POS excellence strategy and e-retail guidelines online and offline • Support Shop in Shops concept creation and project execution with the Global Trade team • Analyze market trends, customer journeys, and consumer behavior online and offline • Execute global strategy and coordinate local new product launches • Edit online text and visual content and ensure correct brand messaging in marketing campaigns • Lead local PR agencies, including strategy, KPIs, and results tracking • Organize local B2C fairs and events with retail partners • Ensure relevant content is accessible, distributed, optimized, and visible across relevant online channels

🎯 Requirements

• Successfully completed a Bachelor/Master degree in Marketing or another business-related field • Relevant marketing experience • Good knowledge of Trade Marketing, Brand Communication, and PR • Strong focus on Trade Marketing, Online Marketing, and influencer marketing • Basic knowledge of SEO, SEA, and Google Analytics is a plus • Proficient English and Romanian required • Excellent organizational skills and strong attention to detail • Interest in the lifestyle and design industry • Affinity for premium goods, luxury products, and brands • Excellent communication and negotiation skills • Willingness to travel • Hands-on mentality and team-player orientation

🏖️ Benefits

• Competitive salary • Attractive annual leave • Discounts on CYBEX products • Opportunities to grow professionally and individually • International environment • Inclusive working environment encompassing diversity and equal opportunities