Field Marketing Manager

🔥 0 minutes ago

🇦🇺 Australia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 25%

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Logo of Cyera

Cyera

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

📋 Description

• Support pipeline development and brand awareness in the region through field and channel marketing programs, events, and campaigns • Develop pipeline generation programs for large enterprise accounts • Create and deliver integrated regional marketing programs, including digital marketing, company events, third-party event sponsorships, direct mail, and teleprospecting • Collaborate with sales on pipeline coverage, acceleration, territory planning, and alignment • Partner with business development on targeting, lead-follow-up prioritization, and progression • Educate and enable the sales team on marketing activities • Measure and analyze field marketing performance against target plans • Manage the regional field marketing budget and spend • Develop co-marketing plans with channel partners and alliances • Improve reach, conversion, velocity, value, and return metrics • Develop messaging for individual accounts and account clusters • Manage event logistics and onsite execution, coordinating schedules, rooms, AV, catering, venues, contracts, and BEO details • Work with campaigns teams to develop webinar content for larger enterprise companies

🎯 Requirements

• Minimum of five (5) years experience delivering enterprise Field Marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results–oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees • Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build highly effective working relationships with sales and marketing • Bachelor's Degree with a Marketing or Business focus preferred, but not required • Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements • Strong understanding of content creation to target audiences with a tailored messaging • Experience in segmentation analysis, budgeting and building business cases • Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration • Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI • Experience marketing to a range of B2B buyers using offers such as white papers, case studies, webcasts, and digital marketing, delivered through email, call downs, and direct mail • Experience with Salesforce, Marketo, and/or other predictive analytics tools preferred • Integrated marketing content creation and implementation experience • Ability to understand the company and product pitch and execute it in the field • Ability to convey information to a wide variety of internal and external audiences • Ability to write and deliver marketing-quality emails, presentations and collateral • Exceptional event planning skills, including experience managing event contracts, BEO specifics, and creating differentiated attendee experiences • Recruitment planning for events and execution excellence • Flexibility and “can-do” attitude • Communication and influence, with ability to lead cross-functional teams to achieve regional marketing goals • Ability to manage multiple projects simultaneously with tight deadlines • Self-starter • Ability to evaluate and navigate complex problems with multiple, evolving variables • Revenue-generating mindset and ownership of pipeline outcomes • Ability to function as a key member of the regional sales team

🏖️ Benefits

• Ability to work remotely, with office setup reimbursement • Competitive salary • Paid holidays and sick time • Health, vision, and dental insurance

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