Manager of Marketing Operations

🕒 July 13

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Marketing Operations

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

CYPHER Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

📚 Education

☁️ SaaS

🏢 Enterprise

💰 $40M Private Equity Round - CYPHER Learning on 2021-06

Education • SaaS • Enterprise

CYPHER Learning is an AI-native learning platform (LMS alternative) that helps organizations create, deliver, personalize, and scale training for employees, partners, customers, franchises, and distributed teams. It includes AI-powered course creation (CYPHER Agent), personalization, skills management, assessments, gamification, automation, e-commerce and marketing, multi-org administration, reporting and insights, and content development services. The platform targets extended enterprise, customer training, partner enablement, employee onboarding, franchised businesses, real estate, finance & banking, associations, nonprofits, training organizations, and more. CYPHER emphasizes driving business outcomes (faster time-to-proficiency, ROI, efficiency), AI-managed skills, and integration with workflows. It offers demos, support, and compliance resources and is positioned as a modern LMS alternative focused on business performance and distributed organizations.

📋 Description

• Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform. • Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency. • Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes. • Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement. • Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements. • Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement. • Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes. • Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance. • Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes. • Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data. • Manage lead capture, lead scoring, routing, and lifecycle processes to improve lead quality, conversion rates, and sales effectiveness. • Build and maintain dashboards, reports, and analytics that provide actionable insights into campaign performance, funnel health, attribution, and operational KPIs. • Monitor and analyze marketing performance to identify opportunities that improve campaign effectiveness, funnel conversion, and revenue impact. • Partner closely with Marketing, Sales, Revenue Operations, and Leadership teams to align processes, systems, reporting, and operational priorities. • Serve as the primary owner of marketing operations execution, process improvement, and system optimization initiatives. • Perform other related duties as assigned.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or a related field — or equivalent practical experience — required • 7+ years of progressive experience in Marketing Operations roles within a B2B SaaS environment • Extensive hands-on expertise administering and optimizing HubSpot, including automation, reporting, segmentation, lifecycle management, and campaign operations • Strong experience supporting Salesforce environments and managing HubSpot/Salesforce integrations • Proven ability to design, build, and optimize marketing operations systems, workflows, lead management processes, scoring models, reporting frameworks, and automation programs • Strong understanding of B2B SaaS demand generation, funnel management, attribution, campaign operations, and sales handoff processes • Experience managing marketing databases, data governance initiatives, email operations, audience segmentation, and compliance-related processes • Demonstrated experience building dashboards, reports, and analytics that support data-driven decision-making and business growth • Experience evaluating and implementing AI-enabled tools and workflows to improve marketing operations, automation, reporting, and operational efficiency • Strong analytical, problem-solving, and troubleshooting skills, with the ability to identify root causes and implement practical solutions • Ability to operate as a senior individual contributor who can both develop strategy and execute the hands-on work required to deliver results • Strong project management, organizational, and stakeholder management skills, with the ability to manage multiple priorities in a fast-moving environment • HubSpot certifications preferred • Salesforce certifications or advanced Salesforce administration experience preferred • Experience supporting account-based marketing programs, attribution platforms, enrichment tools, sales engagement technologies, or related marketing operations tools preferred • Experience supporting a scaling B2B SaaS organization with multiple customer segments and go-to-market motions preferred • Familiarity with AI-powered marketing, sales automation, and revenue operations technologies preferred.

🏖️ Benefits

• Competitive compensation package • Professional development opportunities • Supportive work culture • Opportunity to drive customer success strategies