Marketing Operations Manager

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

⚙️ Marketing Operations

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CYPHER Learning

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

☁️ SaaS

🤖 Artificial Intelligence

📚 Education

💰 $40M Private Equity Round - CYPHER Learning on 2021-06

SaaS • Artificial Intelligence • Education

CYPHER Learning is an AI-powered learning platform that combines an enterprise-grade learning management system (LMS) and learning experience platform (LXP) with AI-enabled course creation, personalized learning agents, skills management, automation, and analytics. It serves businesses, academic institutions, and extended enterprises to streamline course creation, deliver personalized training (employee onboarding, customer/partner training, compliance, sales enablement), and measure learning outcomes while supporting white-labeling and multi-organization administration.

📋 Description

• Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform. • Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency. • Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes. • Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement. • Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements. • Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement. • Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes. • Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance. • Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes. • Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data. • Manage lead capture, lead scoring, routing, and lifecycle processes to improve lead quality, conversion rates, and sales effectiveness. • Build and maintain dashboards, reports, and analytics that provide actionable insights into campaign performance, funnel health, attribution, and operational KPIs. • Monitor and analyze marketing performance to identify opportunities that improve campaign effectiveness, funnel conversion, and revenue impact. • Partner closely with Marketing, Sales, Revenue Operations, and Leadership teams to align processes, systems, reporting, and operational priorities. • Serve as the primary owner of marketing operations execution, process improvement, and system optimization initiatives. • Perform other related duties as assigned.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or a related field — or equivalent practical experience — required. • 7+ years of progressive experience in Marketing Operations roles within a B2B SaaS environment. • Extensive hands-on expertise administering and optimizing HubSpot, including automation, reporting, segmentation, lifecycle management, and campaign operations. • Strong experience supporting Salesforce environments and managing HubSpot/Salesforce integrations. • Proven ability to design, build, and optimize marketing operations systems, workflows, lead management processes, scoring models, reporting frameworks, and automation programs. • Strong understanding of B2B SaaS demand generation, funnel management, attribution, campaign operations, and sales handoff processes. • Experience managing marketing databases, data governance initiatives, email operations, audience segmentation, and compliance-related processes. • Demonstrated experience building dashboards, reports, and analytics that support data-driven decision-making and business growth. • Experience evaluating and implementing AI-enabled tools and workflows to improve marketing operations, automation, reporting, and operational efficiency. • Strong analytical, problem-solving, and troubleshooting skills, with the ability to identify root causes and implement practical solutions. • Ability to operate as a senior individual contributor who can both develop strategy and execute the hands-on work required to deliver results. • Strong project management, organizational, and stakeholder management skills, with the ability to manage multiple priorities in a fast-moving environment. • HubSpot certifications preferred. • Salesforce certifications or advanced Salesforce administration experience preferred. • Experience supporting account-based marketing programs, attribution platforms, enrichment tools, sales engagement technologies, or related marketing operations tools preferred. • Experience supporting a scaling B2B SaaS organization with multiple customer segments and go-to-market motions preferred. • Familiarity with AI-powered marketing, sales automation, and revenue operations technologies preferred.

🏖️ Benefits

• Competitive compensation package • Professional development opportunities • Supportive work culture