Dairy Queen
201 - 500 employees
Founded 1943
🏨 Hospitality
✈️ Travel
🍽️ Food & Beverage
💰 Private Equity Round on 2013-09
Hospitality • Travel • Food & Beverage
Dairy Queen is an international chain of fast-food restaurants owned by American Dairy Queen Corporation, known for its popular Blizzard treats, burgers, and more. With a focus on both savory and sweet offerings, Dairy Queen provides a variety of meals and treats including cheeseburgers, chicken strips, and signature Stackburgers, alongside its famous ice cream desserts. The brand highlights allergen information and nutrition details, ensuring customers are informed of the potential presence of allergens due to cross-contact in its locations. Dairy Queen is also involved in franchising and encourages the use of its mobile app to enhance customer experience.
Director – Marketing – APAC
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🔥 0 minutes ago
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Dairy Queen
201 - 500 employees
Founded 1943
🏨 Hospitality
✈️ Travel
🍽️ Food & Beverage
💰 Private Equity Round on 2013-09
Hospitality • Travel • Food & Beverage
Dairy Queen is an international chain of fast-food restaurants owned by American Dairy Queen Corporation, known for its popular Blizzard treats, burgers, and more. With a focus on both savory and sweet offerings, Dairy Queen provides a variety of meals and treats including cheeseburgers, chicken strips, and signature Stackburgers, alongside its famous ice cream desserts. The brand highlights allergen information and nutrition details, ensuring customers are informed of the potential presence of allergens due to cross-contact in its locations. Dairy Queen is also involved in franchising and encourages the use of its mobile app to enhance customer experience.
📋 Description
• Serve as the senior marketing thought leader for the APAC market and provide strategic counsel to franchisees, advertising agencies, and internal teammates • Develop, manage, and implement marketing plans and annual marketing calendars for assigned countries • Influence franchisees to align with strategic plans and share proven best practices across smaller markets • Develop brand strategies with international marketing and general management leadership • Advise on local store marketing, digital media, and social media program execution • Guide comprehensive grand opening plans for new stores and markets • Lead consumer and product market research, competitive analysis, market potential assessment, and product penetration analysis • Approve marketing and creative materials and advise on merchandising and proper trademark use • Manage relationships with international teams, franchisees, agencies, research companies, and vendors • Present strategies, concepts, and analysis to cross-functional leaders and franchisees • Lead Franchisee Advisory Councils and best-practice sharing where relevant • Drive new product development and innovation from inception through launch • Coordinate product launch kits and local marketing materials • Lead advertising agencies, oversee media plans, monitor performance, and ensure budget compliance • Analyze comp sales, category trends, media-driven sales results, promotions, and media investments to form recommendations
🎯 Requirements
• B.A. or B.S. degree in Marketing or a related field, or equivalent experience in lieu of degree • MBA preferred • 8+ years of prior marketing experience in consumer-related marketing organizations • Experience with consumer research, product development, and advertising and promotional campaigns • Experience working within a franchisor organization, preferably a QSR brand • Experience planning and executing digital and social media marketing programs • Experience consulting on, planning, and influencing trade zone-level execution of LSM programs • Experience effectively managing marketing staff • Demonstrable record of creating and leading a product innovation pipeline across multiple platforms • Track record of product successes from inception to launch • Ability to multitask and prioritize multiple projects in a deadline-driven environment • Ability to develop innovative ideas across varied business units • Ability to influence senior franchisee leadership without direct authority • Strong written and verbal communication skills • Well organized with high attention to detail and accuracy • Ability to collaborate in a team environment • Ability to lead cross-departmental projects and meet deadlines • Proficient in Microsoft Word, PowerPoint, and Excel • Verbal and written fluency in English required • Thai language proficiency preferred • Travel required, approximately 25% local and international • Valid passport with no restrictions to global travel
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