Director of AV Sales

🔥 14 hours ago

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Daktronics

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

🔧 Hardware

⚽ Sports

🚗 Transport

Hardware • Sports • Transport

Daktronics is a U. S. -based designer and manufacturer of industry-leading LED video displays and audiovisual systems. The company produces large-format custom video walls, digital billboards, scoreboards, message centers, sound systems, and control software, and provides installation, creative services, and global support for sports venues, out-of-home advertising, transportation, and business markets.

📋 Description

• Lead the sales function from strategy through execution, working closely with regional sales teams, channel partners, marketing, product management, engineering, operations, finance, and service. • Developing and executing a comprehensive AV sales strategy aligned with Daktronics’ growth, revenue, and profitability objectives. • Leading, coaching, and developing a team of sales leaders and sales professionals to achieve individual and team performance goals. • Driving disciplined pipeline management, forecasting accuracy, territory planning, and pursuit prioritization across the AV sales organization. • Building and strengthening relationships with key customers, consultants, end users, integrators, and channel partners in the AV ecosystem. • Partnering with marketing and product management to align go-to-market strategies, market messaging, demand generation, and product positioning with customer and industry needs. • Supporting high-value and strategic customer pursuits, including executive-level relationship management, negotiation support, and complex opportunity advancement. • Monitoring market trends, competitive activity, channel dynamics, and customer needs to identify opportunities, risks, and investment priorities. • Collaborating cross-functionally to improve quoting, proposal quality, customer responsiveness, delivery alignment, and overall commercial execution. • Ensuring consistent use of CRM tools, sales processes, reporting standards, and commercial policies across the team. • Contributing to organizational planning, talent development, and strategic decision making as a senior sales leader.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Communications, Engineering, or a related field • Ten (10) or more years of progressive sales experience, including significant leadership responsibility in AV, technology, capital equipment, or complex solution-based selling environments • Demonstrated success leading and developing sales teams and sales leaders to deliver profitable growth • Strong understanding of consultative sales, channel sales, direct sales, and multi-stakeholder buying processes • Experience building relationships with integrators, consultants, end users, and other key stakeholders in the AV industry • Strong business acumen, including forecasting, pipeline management, margin awareness, territory planning, and sales process discipline • Ability to work effectively across functions and influence decisions in a matrixed environment • Strong communication, presentation, negotiation, and executive relationship skills • Analytical mindset with the ability to use data and market insight to guide decisions and improve performance • Understanding of Daktronics customers, products, systems, and processes, or the ability to quickly build that knowledge • The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment • Fluent in English, written and verbal. • Applicants must be 18 years of age or older • Daktronics does not sponsor, renew, or extend immigration visas for this position.

🏖️ Benefits

• Competitive compensation • Meaningful benefits • Financial relocation assistance for positions requiring specific location