Associate Director, Retention

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đŸ”„ 5 minutes ago

🌐 Brazil, Portugal, +1 more countries – Remote

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⏰ Full Time

🟠 Senior

👔 Director

đŸ‘» Ghost score 21%

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Logo of Darkroom

Darkroom

51 - 200 employees

📣 Marketing

đŸ€ B2B

☁ SaaS

Marketing ‱ B2B ‱ SaaS

Darkroom is a world-class growth marketing company specializing in services that span the entire customer journey. As the 385th fastest growing private company in America according to the Inc. 5000 in 2023, Darkroom focuses on maximizing ROI for its clients. They offer services such as Amazon Marketplace Management, Creative Services, Paid Media Management, Retention Marketing, and Website Optimization. With a strong emphasis on integrating finance, creativity, and performance into growth marketing strategies, Darkroom leverages data infrastructure and attribution to enhance advertising effectiveness and profitability. Their committed approach has created over $1 billion in attributable revenue for clients, making them a trusted partner for leading companies worldwide.

📋 Description

‱ Lead a team of email, SMS, and retention marketing experts to drive client revenue ‱ Partner with internal cross-functional colleagues to understand customer needs and insights ‱ Lead creative strategy development for email and SMS campaigns ‱ Serve as senior point of contact for select clients and develop retention strategies ‱ Meet weekly with clients to discuss current and future initiatives ‱ Conduct weekly 1:1s with direct reports and manage workload and capacity ‱ Train and support the team to help direct reports succeed and grow ‱ Develop strategic campaign calendars and prioritize initiatives for email and SMS programs ‱ Guide Retention Specialists in analyzing data, developing retention strategies, and creating client reports ‱ Project manage and delegate client tasks to specialists and designers ‱ Review client briefs and designs before client delivery ‱ Coordinate with Performance Marketing and Strategy teams on cohesive campaigns ‱ Develop client KPIs and actionable recommendations ‱ Execute automation and flow logic setup, pop-up builds, and app integrations

🎯 Requirements

‱ 7+ years of work experience in digital marketing ‱ Passion for e-commerce and direct-to-consumer growth marketing ‱ Experience developing creative customer journeys that drive loyalty and lifetime value ‱ Experience building teams, training them on best practices, and helping them grow ‱ Experience scaling personalized D2C/e-commerce email and SMS programs ‱ Experience working in Klaviyo or similar ESPs, including list segmentation, lifecycle drip automations, and triggered events ‱ Knowledge of Shopify and tech stack options such as Privy, JustUno, Yotpo, and Octane AI ‱ Experience developing SMS and loyalty programming strategies ‱ Experience with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo ‱ Ability to project manage multiple tasks simultaneously ‱ Ability to make data-driven decisions and turn analytics into actionable SMS and email strategies ‱ Experience developing and executing customer loyalty programs that enhance LTV ‱ At least one direct report previously, or exceptional leadership skills working with cross-functional teams ‱ Excellent verbal and written communication and presentation skills ‱ Ability to clearly articulate complex and technical ideas to varied audiences ‱ Professional English skills

đŸ–ïž Benefits

‱ Unlimited PTO + Local holidays (Relevant to your hub) ‱ Remote-First Culture ‱ Flexible parental leave ‱ Interdisciplinary growth and professional development opportunities

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