Senior Marketing Manager, Product-Led Growth, Legal & Insurance

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $128k - $160k / year

⏰ Full Time

🟠 Senior

🧑‍💼 Attorney / Lawyer

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Datavant

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

☁️ SaaS

🏢 Enterprise

💰 $40M Series B on 2020-10

Healthcare Insurance • SaaS • Enterprise

Datavant is a company that provides a platform and network focused on making health data secure, accessible, and usable across the healthcare ecosystem. With a focus on data connectivity and interoperability, Datavant facilitates the movement of healthcare records across a vast network of organizations, including hospitals, clinics, health systems, and data partners. Their suite of products and solutions covers areas such as health data exchange, data transformation, and privacy compliance, serving various clients including health plans, healthcare providers, life sciences, and government organizations. Datavant's mission is to advance human health through improved data exchange and analytics.

📋 Description

• Own the top-of-funnel motion for ChartSwap Insights — driving qualified signups through SEO, content, paid media, partnerships, and product-led referral mechanics. • Design and execute lifecycle programs that get new users to first value as quickly as possible. • Drive sustained product usage through lifecycle email, in-app messaging, feature announcements, and engagement campaigns. • Translate product usage signals into expansion revenue. • Own the full lifecycle map — acquisition through retention and expansion. • Instrument and report on the full PLG funnel — visit, signup, activation, adoption, conversion, expansion. • Partner closely with Product on roadmap inputs informed by funnel data.

🎯 Requirements

• 5–8+ years of B2B marketing experience, with meaningful time spent in product-led growth, lifecycle marketing, or growth marketing roles. • Demonstrated ownership of a self-serve funnel. • Fluency with marketing automation and lifecycle tooling (HubSpot, Marketo, Customer.io, Iterable, Braze, or equivalent) and product analytics tools (Pendo, Amplitude, Mixpanel, Heap, or equivalent). • Strong analytical chops — comfortable defining funnel metrics, designing experiments, interpreting results, and translating findings into action. • Experience working closely with Product teams. • Track record of building a PQL motion or a Sales/CS handoff process tied to product usage signals. • Strong cross-functional collaborator. • Self-starter who thrives in an environment where they're building the playbook. • Bachelor's degree in Marketing, Business, or related field, or equivalent experience.

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements • Professional development opportunities