Content Manager, Web

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • B2B

Dayforce is a cloud-based human capital management (HCM) platform developed by Ceridian. It provides integrated payroll, workforce management (time and attendance, scheduling), HR, benefits administration, and talent management capabilities as a SaaS solution for organizations to manage their employees and payroll processes. Dayforce is sold to businesses (B2B) and targets enterprise and mid-market customers seeking an all-in-one HCM platform.

📋 Description

• Lead content and web strategy across Westland’s digital ecosystem, with accountability for website content, discoverability, engagement, and digital performance • Own website content planning and optimization to support SEO, AEO, conversion performance, UX clarity, and customer intent • Monitor and analyze website and content performance using GA4, Search Console, SEO platforms, and testing tools to identify optimization opportunities • Use analytics and behavioural insights to identify friction points and improve user journeys, navigation, and conversion paths across digital properties • Partner closely with digital, SEO, paid media, UX, analytics, and development teams to support acquisition and conversion goals • Lead Westland’s thought leadership program, partnering with internal experts to develop blogs, white papers, and insight-driven content • Ensure content and key web experiences are optimized for both traditional search and AI-driven answer environments • Share performance insights and optimization recommendations with digital marketing leadership while helping build scalable content and web workflows

🎯 Requirements

• 5+ years of experience in digital content, web optimization, content strategy, or digital marketing • Strong experience developing and optimizing website content in a performance-focused environment • Deep understanding of SEO best practices, search intent, content structure, and emerging AEO considerations • Experience using GA4, Google Search Console, and SEO platforms to guide decisions and optimization strategies • Proven ability to improve website performance through content, UX recommendations, CRO thinking, and data-informed optimization • Excellent writing, editing, briefing, and communication skills • Experience collaborating cross-functionally with marketers, developers, designers, and business stakeholders • Strategically minded while remaining highly hands-on in execution

🏖️ Benefits

• A competitive annual short-term incentive program that enables employees to share in the rewards of the business and emphasizes the measures that are key to our success. • Financial assistance is available for approved work-related training/development courses leading to certification, and programs that offer professional development, including seminars and conferences. • An open, flexible and welcoming workplace • Plenty of opportunities to grow and learn • Autonomy to own your own success • A total rewards program that takes care of your financial, physical, and mental health • Amplifying Communities, a program to support causes that matter most to our employees