Director, Strategic Product Marketing

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform offered by Ceridian. It provides integrated payroll, HR, benefits, workforce management (time and attendance, scheduling), and talent management capabilities to help organizations manage employee lifecycle and payroll processes. Dayforce is delivered as a software-as-a-service application targeted at business and enterprise customers.

📋 Description

• Own the product marketing strategy and GTM orchestration across PMI’s full portfolio. • Turn market insight, product strategy, research, practitioner understanding, and operational readiness into clear portfolio positioning, integrated GTM plans, market education, and measurable commercial outcomes. • Ensure PMI’s products do not show up as disconnected launches, but as a coherent set of capabilities serving professionals, organizations, partners, and the future of the project management profession. • Operate at altitude with executives, at ground level with launch teams, and in coaching mode with their team that includes junior Product Marketing Manager (PMM) talent and Go To Market (GTM) operations capability. • Develop and maintain a portfolio-level POV across PMI’s product ecosystem. • Define how products fit together, where they reinforce each other, where there is overlap or friction, and how the full portfolio should be understood by practitioners, enterprises, partners, and regional markets. • Create the messaging architecture that gives PMI’s portfolio a clear spine across audiences, regions, channels, and customer journeys. • Own the product marketing operating model that determines how GTM strategy, PMM capacity, and readiness work are allocated across PMI’s portfolio. • Establish tiering principles for launches, lifecycle moments, product updates, and long-tail offerings so flagship motions receive appropriate focus while smaller offerings are supported through scalable playbooks. • Own the strategic product marketing work behind launches, campaigns, lifecycle moments, and portfolio priorities. • Translate product strategy, market signals, customer needs, competitive dynamics, and research into positioning, messaging, audience strategies, GTM briefs, sales narratives, and activation plans. • Develop integrated GTM plans that clarify audience, insight, value proposition, channel strategy, content needs, enablement requirements, success metrics, and operational dependencies. • Lead, coach, and develop a four-person team spanning product marketing and GTM operations. • Set clear expectations for PMM quality, GTM readiness, launch planning, stakeholder communication, and operational discipline. • Partner with content marketing to shape how PMI uses research, thought leadership, practitioner insight, community knowledge, customer proof, and cultural or regulatory moments to support product positioning and GTM priorities. • Own the GTM operating system that turns portfolio strategy into executable market delivery. • Shape product and portfolio narratives that can travel through press, thought leadership, conferences, partner ecosystems, community discussions, executive communications, and sales conversations. • Oversee GTM strategy for new products, major product updates, lifecycle moments, and portfolio-level campaigns. • Drive alignment across owned, earned, paid, partner, community, sales, web, commerce, delivery, and regional channels. • Build a disciplined approach to competitive intelligence and market sensing.

🎯 Requirements

• 8–12+ years of product marketing, portfolio marketing, product management, or related strategic marketing experience. • Experience leading or directly managing marketers, ideally including junior or developing team members. • Strong understanding of the project management discipline and profession, or deep experience in an adjacent professional certification, education, workforce, SaaS, learning, or knowledge-platform business. • Proven ability to build positioning and messaging for complex product portfolios, not just individual launches. • Experience turning research, thought leadership, customer insight, and market signals into product positioning, GTM strategy, sales narratives, and campaign briefs • Experience building product marketing and GTM systems for a complex portfolio, including launch tiering, readiness planning, stakeholder alignment, and post-launch optimization. • Ability to connect strategic positioning with operational execution, ensuring that GTM promises are supported by web, commerce, delivery, enablement, content, and customer-facing readiness. • Comfort working across operationally complex product environments where delivery partners, web/product detail pages, certification or assessment requirements, commerce flows, and regional execution affect market success. • Experience developing integrated marketing plans across web, email/CRM, content, PR/comms, sales enablement, community, paid media, partner marketing, and regional activation. • Experience supporting multiple sales or distribution motions, such as DTC retail, direct sales, online commerce, partner channels, B2B, or distribution. • Ability to work in a global organization with multiple stakeholders across regions, functions, and time zones. • Strong executive communication skills, including the ability to simplify complexity, defend strategic choices, and align stakeholders before execution begins. • Strong writing ability, including messaging, briefs, sales narratives, web copy, launch materials, and executive-ready recommendations. • Portfolio thinking: Ability to see how products connect, overlap, compete, sequence, and ladder into a stronger market story. • PMM system-building: Ability to create clearer briefs, launch standards, GTM playbooks, readiness processes, and repeatable ways of working — not just execute individual launches. • Market education mindset: Ability to shape understanding, shift audience beliefs, and explain why PMI’s products and capabilities matter now. • Content-aware positioning: Ability to use research, thought leadership, community insight, customer proof, and practitioner expertise to strengthen product positioning and GTM strategy. • Roadmap influence: Ability to bring market signals back to product and identify what should be built, clarified, packaged, prioritized, or retired. • Executive translation: Ability to explain complex portfolio strategy clearly to executives, product leaders, sales teams, partners, regional stakeholders, and external audiences. • Cross-functional leadership: Ability to align teams across product, marketing, content, creative, web, sales, delivery, partner, and regional functions before execution begins. • Operational judgment: Ability to manage competing priorities, dependencies, timelines, and launch complexity while maintaining strategic focus.

🏖️ Benefits

• Travel up to 30%