Senior Copywriter

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform offered by Ceridian. It provides integrated payroll, HR, benefits, workforce management (time and attendance, scheduling), and talent management capabilities to help organizations manage employee lifecycle and payroll processes. Dayforce is delivered as a software-as-a-service application targeted at business and enterprise customers.

📋 Description

• Own the strategic copy direction for integrated campaigns, GTM launches, brand initiatives, and priority activations. • Develop reusable messaging frameworks, value propositions, audience messaging matrices, product narratives, proof-point hierarchies, taglines, voice guidance, templates, and copy guardrails. • Use sound creative judgment to identify where AI can support ideation, synthesis, versioning, testing, workflow efficiency, and scalable team adoption. • Translate audience insights, needs, motivations, barriers, and decision drivers into messages that earn attention, build relevance, and move people to act. • Adapt core creative ideas across social, short-form video, CRM/lifecycle, web, landing pages, events, thought leadership, partner materials, and emerging formats. • Partner with cross-functional marketing teams to understand CTR, engagement, retention, conversion, audience response, and brand impact.

🎯 Requirements

• Bachelor’s degree in English, Communications, Marketing, Journalism, Creative Writing, or a related field, or equivalent professional experience. • 7–10+ years of copywriting experience in brand, campaign, product marketing, integrated marketing, agency, or in-house creative environments. • Demonstrated experience leading strategic copy development for major campaigns, brand platforms, product launches, portfolio-level messaging systems, or integrated marketing programs. • Proven experience developing messaging frameworks, audience messaging matrices, brand voice guidelines, product narratives, campaign platforms, or scalable copy systems. • Strong portfolio demonstrating original creative thinking, strategic messaging development, audience-specific copy development, and versatility across channels, audiences, and brand voices. • Experience tailoring messaging across multiple audience types, including consumer, member, community, enterprise/business, partner, regional, and internal audiences. • Hands-on experience using AI tools in creative workflows, with curiosity and practical experience testing ways AI can accelerate ideation, drafting, versioning, refinement, and workflow efficiency. • Experience mentoring writers, guiding cross-functional contributors, reviewing agency work, or providing editorial leadership across teams. • Experience working in complex organizations with multiple products, audiences, regions, stakeholders, and business models preferred. • Exceptional copywriting and editing skills, with the ability to develop brand-level ideas, product messaging, campaign language, and high-priority copy. • Strong understanding of brand strategy, positioning, integrated marketing, and audience-led messaging. • Audience-obsessed thinker who can translate customer insight, motivations, barriers, and decision drivers into compelling messaging systems. • Ability to tailor messaging across variety of audiences while maintaining brand consistency. • Ability to turn complex products, ideas, and business priorities into clear, compelling, audience-relevant language. • Ability to build scalable messaging systems, not just individual copy assets. • High fluency with AI-assisted creative workflows, with the curiosity and scrappiness to test new tools, identify practical use cases, and help evolve how copy work gets done. • Strong hands-on writer with the judgment to know when to create foundational language directly and when to build systems that help others execute. • Strategic thinker with strong marketing acumen, creative instincts, editorial judgment, and problem-solving skills. • Strong collaborator who can partner across Creative, Product Marketing, Integrated Campaigns, Lifecycle/CRM, Social, Events, Web, Regional Marketing, Community, Partnerships, Product, Creative Operations, and agency teams. • Comfortable with ambiguity, energized by change, and able to bring structure to complex creative challenges. • Excellent written and verbal communicator. • Fluent in English, PMI’s business language. • Travel up to 10%

🏖️ Benefits

• Travel up to 10%