Senior Vice President – Global Marketing

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform from Ceridian. Dayforce provides an integrated SaaS application combining payroll, HR, benefits administration, workforce management (time and attendance, scheduling), and talent management to help organizations manage the employee lifecycle and payroll in a single system.

📋 Description

• Define and evolve Diversified’s global brand architecture to reflect its mission of creating the unforgettable. • Strengthen brand consistency across all channels, geographies, and business segments. • Serve as brand steward and storyteller, connecting marketing outcomes to strategic business priorities. • Develop integrated marketing strategies to support enterprise growth, product launches, and market expansion. • Lead marketing intelligence, competitive insights, and client research to inform business decisions and new opportunities. • Partner with the Chief Revenue Officer to align marketing with pipeline development, demand generation, and client retention goals. • Own solutions and portfolio marketing, developing differentiated positioning, messaging, and value propositions across Diversified’s offering portfolio and translating them into sales-ready narratives and enablement. • Establish Diversified as a market leader in AI-powered environments, articulating the company’s agentic-AI vision and proprietary IP to clients, partners, analysts, and the broader market. • Lead go-to-market launches for new and expanding offerings, including managed services and other recurring-revenue solutions, coordinating messaging, enablement, and campaigns across the commercial organization. • Drive competitive intelligence and market differentiation, equipping sales with the insights and content needed to win against alternatives and expand within accounts. • Build and manage analyst, influencer, and industry relations to strengthen third-party validation and thought leadership across AV, broadcast, and emerging AI-enabled solutions. • Own the demand generation engine end to end, including target market assessment, propensity-to-buy analysis, and buyer persona identification to focus investment on the highest-value segments and accounts. • Design and operate mature, multi-touch Account-Based Marketing (ABM) programs in close partnership with sales, orchestrating marketing plays against named accounts and pipeline targets. • Deploy industry-leading marketing technology and data-driven digital campaigns to power proactive, personalized outreach across the full buyer journey. • Build closed-loop measurement that ties demand generation and ABM activity to marketing-sourced and marketing-influenced pipeline, conversion, and revenue. • Oversee all digital channels, content marketing, and campaign execution to drive awareness, engagement, and lead conversion. • Elevate Diversified’s presence through creative storytelling, client case studies, events, and media relations. • Introduce new technologies and analytics to measure Return on Marketing Investment (ROMI) and optimize spend effectiveness. • Lead all external marketing and communications initiatives that strengthen Diversified’s presence in the marketplace. • Promote Diversified’s core values and its brand promise of creating the unforgettable through consistent storytelling across global campaigns, media, and events. • Partner with executive leadership to shape the company’s external voice, ensuring alignment between brand positioning, public relations, and client engagement strategies. • Drive visibility through industry thought leadership, press relations, sponsorships, and partnerships that reinforce Diversified’s global reputation for excellence. • Build, mentor, and lead a high-performing global marketing organization that combines creativity with operational discipline. • Establish measurable KPIs for marketing performance, pipeline contribution, and campaign effectiveness. • Manage budgets, agency relationships, and vendor partnerships to maximize value and scalability.

🎯 Requirements

• 15+ years of progressive marketing leadership experience, ideally within technology, professional services, or related industries. • Proven track record in building and scaling global marketing functions across diverse markets. • Strong expertise in brand management, digital strategy, demand generation, and communications. • Demonstrated experience building and running mature Account-Based Marketing (ABM) programs at scale, from target account selection through orchestrated, multi-channel engagement. • Deep demand generation expertise spanning target market assessment, propensity-to-buy modeling, persona development, and segmentation to prioritize investment. • Hands-on command of a modern marketing technology and analytics stack (marketing automation, CRM, intent and ABM platforms) and its application to proactive digital outreach. • Proven product, solutions, or portfolio marketing experience, including positioning, messaging, competitive differentiation, and the go-to-market launch of complex technology or services offerings. • Experience positioning emerging or AI-enabled solutions and shaping category narratives, ideally within technology, systems integration, or related industries. • Demonstrated ability to translate strategy into actionable marketing plans that drive measurable growth. • Global experience with cross-cultural communication and team leadership preferred.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development