Marketing Specialist

Job not on LinkedIn

🔥 1 hour ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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Dayforce

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

💰 $1G Post-IPO Debt - Dayforce on 2024-03

HR Tech • SaaS • Enterprise

Dayforce is a cloud-based human capital management (HCM) platform that provides payroll, workforce management, HR, benefits administration, and talent management in a unified application. It is delivered as a SaaS solution and is used by employers to manage payroll, scheduling, time and attendance, and employee lifecycle processes in real time from a single data model. Dayforce is targeted primarily at mid-market and enterprise organizations seeking integrated HR and workforce solutions.

📋 Description

• Responsible for planning, executing, and optimizing marketing campaigns and programs across digital, email, partner, and promotional channels. • Work closely with the Senior Marketing Manager to translate strategy into execution while exercising independent judgment in campaign configuration, performance evaluation, and optimization decisions. • Contribute directly to marketing performance by analyzing campaign data, identifying trends, and recommending improvements that impact engagement, conversion, and revenue outcomes. • Plan and execute marketing campaigns, including email, promotional, digital, and web initiatives. • Help build out the monthly promotional calendar, including scheduling, copy coordination, and ensuring campaigns launch on time and on brief. • Draft campaign briefs, creative requests, copy inputs (headlines, subject lines, CTAs), and messaging frameworks for review and approval. • Partner with internal teams to ensure campaigns are executed accurately and on schedule. • Monitor program effectiveness and determine corrective actions or adjustments to improve performance outcomes. • Analyze campaign performance data, including open rates, click-through rates, conversion metrics, and revenue impact. • Track initiative performance against revenue, conversion, engagement, and growth objectives and surface recommendations. • Identify trends in the data and surface insights that inform future strategy. • Conduct competitor analysis to monitor industry trends, benchmark performance, and identify opportunities to differentiate marketing approach. • Contribute to campaign and program strategy through data-driven insights and innovative ideas. • Maintain organized records of campaign calendars, assets, and performance documentation.

🎯 Requirements

• 1–3 years of experience in marketing, campaign coordination, or a related role. • Strong organizational and project management skills with the ability to manage multiple projects simultaneously. • Detail-oriented with a high degree of accuracy in execution. • Exposure to the email marketing platform Klaviyo is a strong plus. • Analytical mindset — comfortable pulling reports, reading dashboards, and summarizing findings clearly. • Strong written communication skills for campaign copy, briefs, and internal documentation. • Curious, proactive, and motivated to understand the "why" behind marketing decisions. • Collaborative mindset with the ability to work cross-functionally and manage competing priorities. • Experience using AI tools to improve productivity, accelerate content creation, support research, and enhance marketing execution. • Ability to evaluate, refine, and apply AI-generated outputs while maintaining quality and brand standards. • Familiarity with project management tools (ClickUP, Monday.com) is a plus. • Experience in e-commerce or online education marketing is a bonus.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities