Media Buyer

6 hours ago

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DecisionPoint Corporation

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Cybersecurity • Healthcare Insurance • SaaS

DecisionPoint Corporation is a Service Disabled Veteran Owned Small Business specializing in IT modernization and digital transformation for government agencies. They provide comprehensive services including cybersecurity, health IT, and intelligent automation solutions, aimed at improving operational efficiency and effectiveness while ensuring secure cloud migration. Their Centers of Excellence approach drives mission success by addressing the most pressing challenges faced by government entities through innovative technology and expert support.

51 - 200 employees

Founded 2011

🔒 Cybersecurity

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Plan, launch, and manage digital advertising campaigns across multiple platforms (Meta, Google, YouTube, LinkedIn, military networks, and programmatic exchanges). • Develop audience targeting strategies using demographic, behavioral, and psychographic data. • Manage budgets, pacing, optimizations, and cost-efficiency for paid media campaigns. • Negotiate media placements, rates, and flighting schedules with vendors and platforms. • Monitor performance metrics including impressions, click-through rates, conversions, and cost-per-outcome. • Conduct A/B tests, creative performance analysis, and optimization cycles. • Produce campaign performance reports, insights, and strategic recommendations. • Collaborate with communications, creative, data analytics, and outreach teams to align paid media efforts with broader engagement strategies. • Ensure all advertisements comply with platform policies, federal guidelines, and accessibility requirements. • Support integration of media campaign data into dashboards and reporting systems. • Track market and platform trends to identify new opportunities for impact.

🎯 Requirements

• Bachelor’s degree in Marketing , Advertising, Communications, Digital Media, Data Analytics, Business, or a related field. • Minimum 5 years of experience in digital media buying or paid media campaign management. • Experience running campaigns across Google, Meta, YouTube, LinkedIn, or programmatic exchanges. • Demonstrated ability to analyze campaign data and optimize for cost-efficiency and performance. • Experience developing reports and insights for leadership or stakeholders. • Proficiency with digital advertising platforms (Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Campaign Manager). • Understanding of digital metrics, analytics, attribution models, and conversion tracking. • Familiarity with A/B testing, retargeting, custom audiences, and optimization strategies. • Experience with military audience targeting or federal communication campaigns (preferred). • Familiarity with DSPs, programmatic bidding, and advanced targeting tools (preferred). • Experience with analytics dashboards such as Power BI, Google Analytics, or Tableau (preferred). • Google Ads Certification (preferred). • Meta Blueprint Certification (preferred). • LinkedIn Marketing Solutions Certification (preferred). • ITIL v4 Foundation (preferred).

🏖️ Benefits

• Professional development opportunities