Senior Brand Planning Manager

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🕒 April 10

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Logo of Deckers Brands

Deckers Brands

1001 - 5000 employees

Founded 1973

👥 B2C

👗 Fashion

🛒 Retail

B2C • Fashion • Retail

Deckers Brands is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories. Known for its high-quality products and trendsetting designs, Deckers Brands encompasses a portfolio of well-known brands that appeal to diverse consumer segments worldwide.

📋 Description

• Lead development of the 5-Year Brand Plan across fiscal years, seasons, categories, and key franchises • Align plans with brand strategy, product lifecycle, and financial targets • Partner with Brand Leadership, Finance, and Merchandising to drive alignment and clarity on long-term priorities • Develop seasonal financial plans that ladder to long-term targets and KPIs • Provide strategic guidance on SKU productivity, assortment architecture, and lifecycle management • Support S&OP processes with clear reporting and actionable insights • Deliver executive-level insights on risks, opportunities, and performance trends • Influence and align cross-functional teams across Product, Merchandising, Finance, and Marketing

🎯 Requirements

• Bachelor’s degree or equivalent experience • 6+ years of experience across strategic planning, merchandising, consulting, category management, or product operations • Experience in consumer products industries (footwear, apparel, sporting goods, or related) • Proven ability to influence senior leaders and drive cross-functional initiatives • Deep understanding of financial planning, KPIs, and merchandise planning concepts • Strong proficiency in Excel and PowerPoint; experience with Tableau or data visualization tools preferred.

🏖️ Benefits

• Competitive Pay and Bonuses • Financial Planning and wellbeing • Time away from work • Extras, discounts and perks • Growth and Development • Health and Wellness

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