Deel
SaaS • Compliance • HR Tech
Deel is a comprehensive global people platform designed to help companies expand their operations internationally with ease and in full compliance. The platform offers a suite of solutions that simplify hiring, onboarding, payroll, and compliance management for global workforces. Deel enables businesses to hire worldwide without needing to open local entities, manage global payrolls, and ensure compliance with local laws, all from a unified platform. With support for over 150 countries, Deel also provides immigration assistance, IT operations management, and extensive integration capabilities to streamline HR processes and enhance workforce management across diverse geographic locations.
Principal Demand Generation Manager
October 16
Deel
SaaS • Compliance • HR Tech
Deel is a comprehensive global people platform designed to help companies expand their operations internationally with ease and in full compliance. The platform offers a suite of solutions that simplify hiring, onboarding, payroll, and compliance management for global workforces. Deel enables businesses to hire worldwide without needing to open local entities, manage global payrolls, and ensure compliance with local laws, all from a unified platform. With support for over 150 countries, Deel also provides immigration assistance, IT operations management, and extensive integration capabilities to streamline HR processes and enhance workforce management across diverse geographic locations.
📋 Description
• Set quarterly campaign strategy across Deel’s product lines and buyer segments. • Translate solution, product and segment briefs into integrated, multi-channel campaign plans with clear SRL, SQO, and pipeline targets. • Build forecasts for campaign performance, including expected ROI and conversion benchmarks. • Partner with Sales leadership to align on follow-up plays and SDR/AE enablement strategy. • Work cross-functionally with channel owners (Paid, Content, Brand, Field) to ensure activities ladder into campaign goals and pipeline targets. • Monitor campaign performance daily/weekly; review performance and guide ongoing optimization through the Demand Creation Manager and Acceleration Manager. • Define the experimentation roadmap — spanning messaging, CTAs, and sales plays — and guide test design and learnings across campaigns. • Provide strategic guidance and assets for regional localization and execution consistency. • Own reporting for campaign funnel performance (SRLs → SQOs → pipeline). • Track and improve efficiency metrics (cost per SQO, pipeline ROI). • Build dashboards and reporting in partnership with Data/MOPs; deliver weekly performance updates to Growth and Sales leadership. • Lead post-campaign retros, synthesize insights, and publish playbooks for repeatability.
🎯 Requirements
• 8+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in SaaS/tech. • Proven track record of building campaigns that deliver pipeline and revenue at scale. • Advanced ability to forecast, analyze, and optimize funnel performance (MQL → SRL → SQO → pipeline $). • Experience collaborating with senior Sales, Marketing, and Product leaders. • Executive presence and communication skills; able to present insights and recommendations at leadership level. • Operates as a senior IC: autonomous, accountable, and highly data-driven.
🏖️ Benefits
• Stock grant opportunities dependent on your role, employment status and location • Additional perks and benefits based on your employment status and country • The flexibility of remote work, including optional WeWork access
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