Strategic Partner Marketing Manager

October 31

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Deel

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SaaS • Compliance • HR Tech

Deel is a comprehensive global people platform designed to help companies expand their operations internationally with ease and in full compliance. The platform offers a suite of solutions that simplify hiring, onboarding, payroll, and compliance management for global workforces. Deel enables businesses to hire worldwide without needing to open local entities, manage global payrolls, and ensure compliance with local laws, all from a unified platform. With support for over 150 countries, Deel also provides immigration assistance, IT operations management, and extensive integration capabilities to streamline HR processes and enhance workforce management across diverse geographic locations.

1001 - 5000 employees

Founded 2018

☁️ SaaS

📋 Compliance

👥 HR Tech

💰 $50M Venture Round on 2022-05

📋 Description

• Own and execute the annual and quarterly AWS marketing plan, ensuring alignment with Deel’s strategic goals and AWS’s GTM priorities. • Partner with the AWS Partner Manager to define goals, messaging priorities, and integrated go-to-market motions. • Lead messaging, use-case development, campaign planning, and marketing reporting—presenting performance results and insights to Deel leadership. • Identify and execute on growth opportunities within the AWS partnership, including Marketplace plays, vertical expansion, and co-sell initiatives. • Develop and manage integrated co-marketing campaigns—including co-branded assets, webinars, digital demand programs, and paid social—to drive awareness and pipeline growth. • Collaborate with cross-functional marketing teams (e.g., digital, content, regional, and comms) to execute campaigns effectively and on time. • Build joint messaging and positioning that clearly articulates Deel’s value on AWS Marketplace, emphasizing scalability, compliance, and operational efficiency. • Work with Sales Enablement to develop field-ready collateral such as solution briefs, case studies, playbooks, and competitive positioning tools. • Oversee Deel’s presence on AWS-owned channels (e.g., AWS Marketplace listings, APN Partner Portal, AWS blogs) ensuring accuracy, brand consistency, and impact. • Identify opportunities for joint speaking engagements, webinars, and thought leadership moments with AWS executives and subject matter experts to elevate Deel’s profile within the AWS ecosystem. • Partner with the Strategic Partner Events Manager to share AWS strategy and positioning for inclusion in field activations and executive engagements. • Partner with Enablement to deliver targeted training and readiness sessions so GTM teams can confidently position and sell Deel via AWS Marketplace. • Maintain an updated library of AWS partnership materials (e.g., pitch decks, battlecards, win stories) and manage internal comms such as Slack updates and newsletters. • Share competitive and market insights that help the field articulate the differentiators of being able to purchase Deel directly on AWS Marketplace—an advantage not always available with competitors. • Serve as the day-to-day marketing counterpart to the AWS Partner Development Manager and Deel Partner Manager, ensuring tight alignment on co-sell activities, priorities, and timelines. • Partner directly with AWS alliance and marketing teams to align messaging, secure approvals, and amplify campaigns across AWS channels. • Manage MDF and co-op funding in collaboration with the Director of Partner Marketing, tracking spend, performance, and ROI across all activities. • Partner with Marketing Operations to report on marketing-driven SQOs, pipeline, and influenced revenue tied to AWS initiatives.

🎯 Requirements

• 5–7 years in B2B marketing, with at least 2 years of recent experience in partner or alliance marketing • Experience working with or marketing alongside cloud providers or hyperscalers (AWS, Azure, GCP) • Demonstrated success in developing and executing integrated co-marketing campaigns that drive measurable results • Skilled collaborator, comfortable operating across marketing, sales, alliances, and enablement teams • Highly organized and adept at managing multiple projects and stakeholders • Data-driven with experience measuring and reporting on marketing performance, pipeline influence, and ROI • Excellent communicator and relationship builder, capable of managing senior stakeholders both internally and externally

🏖️ Benefits

• Stock grant opportunities dependent on your role, employment status and location • Additional perks and benefits based on your employment status and country • The flexibility of remote work, including optional WeWork access