Product Marketing Manager

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DemandTec

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤖 Artificial Intelligence

SaaS • Retail • Artificial Intelligence

DemandTec is an AI-powered SaaS platform that helps retailers and suppliers optimize lifecycle pricing, promotions, markdowns, and trade fund collaboration. It unifies pricing, promotions, markdowns, and deal management on a single platform, applying demand science and automation to protect margins, improve consumer price perception, and streamline supplier-retailer collaboration and deal reconciliation.

📋 Description

• Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform. • Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites. • Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging. • Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders. • Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials. • Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics. • Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities. • Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs. • Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively. • Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence. • Develop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides. • Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fast. • Create persona-specific tools that support complex, multi-stakeholder buying committees. • Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials. • Build and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning.

🎯 Requirements

• 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology • Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments • Proven track record developing sales enablement materials that field teams actively use • Experience leading go-to-market planning and execution for product launches in a quarterly release environment • Strong analytical mindset: comfortable with win/loss data, market research, and competitive analysis • Exceptional writing and communication skills: able to distill technical complexity into clear, defensible business value • Ability to operate strategically and execute hands-on across a range of deliverables simultaneously. • Preferred: Experience marketing to enterprise buyers in retail, consumer goods, supply chain, or adjacent industries

🏖️ Benefits

• Health, dental, and vision insurance • 401(k) • Paid time off • Professional development support