Dental Media Corp
1 - 10 employees
📱 Media
🤝 B2B
Media • B2B
Dental Media Corp is a full-service marketing and media agency that specializes in growing dental practices through targeted digital advertising, SEO, video and social media content, and end-to-end patient acquisition systems. The company positions itself as an all-in-one growth partner for dentists, promising rapid, measurable ROI and a steady flow of high-value patients (implants, Invisalign, veneers) using proprietary campaigns and creative production. Based in Calgary, Alberta, Dental Media Corp focuses on B2B relationships with dental practices and emphasizes scaling clinics through cohesive, performance-driven marketing.
Creative Director – Performance Ad Creative, Meta, Paid Social
🕒 March 29
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Dental Media Corp
1 - 10 employees
📱 Media
🤝 B2B
Media • B2B
Dental Media Corp is a full-service marketing and media agency that specializes in growing dental practices through targeted digital advertising, SEO, video and social media content, and end-to-end patient acquisition systems. The company positions itself as an all-in-one growth partner for dentists, promising rapid, measurable ROI and a steady flow of high-value patients (implants, Invisalign, veneers) using proprietary campaigns and creative production. Based in Calgary, Alberta, Dental Media Corp focuses on B2B relationships with dental practices and emphasizes scaling clinics through cohesive, performance-driven marketing.
📋 Description
• Lead ad creative strategy across campaigns • Ideate, direct, and oversee video and static ad creative for Meta and other platforms • Develop creative strategies and concepts, including educational content and testimonials • Analyze ad results to inform creative iterations • Manage creative pipeline from concept to delivery • Generate new angles for the same offers and audiences
🎯 Requirements
• Proven experience as a Creative Director or senior creative strategist in a performance marketing or direct response environment • Deep understanding of what makes ads convert on Meta and paid social — not just what looks good, but what drives action • Strong portfolio of ad campaigns you've directed, with a focus on video creative • Experience producing and directing UGC-style content, influencer-driven ads, and lo-fi formats that perform • Ability to rapidly generate multiple creative angles for the same product or offer • Finger on the pulse — you know what's trending, what's working, and what's about to be played out • Strong storytelling instincts and a sharp eye for pacing, hooks, and retention in short-form video • Experience with creative testing frameworks (hook testing, modular creative, iterative versioning) is a plus • Background in copywriting or direct response marketing is a plus • Familiarity with creative analytics tools and platform-specific ad metrics (hook rate, hold rate, thumbstop ratio) is a plus • Experience working in healthcare, dental, or local service industries is a plus • Ability to edit or mock up rough cuts yourself (CapCut, Premiere, After Effects, etc.) is a plus
🏖️ Benefits
• Ongoing, long-term engagement with a team that values creative excellence • Real creative ownership — you lead the strategy, not just execute briefs • Flexible, remote work — work from anywhere on your own schedule • Direct visibility into ad performance so you can see the impact of your work • Collaborative environment where good ideas win regardless of where they come from • Opportunity to shape the creative direction across multiple brands and verticals as we grow
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