Senior Analyst, Marketing Analytics

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🔥 3 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📉 Data Analyst

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

🤝 B2B

📱 Media

🏢 Enterprise

B2B • Media • Enterprise

dentsu Austria is a part of the Dentsu Group, serving as an integrated growth and transformation partner to leading organizations worldwide. The company focuses on pushing the boundaries of business transformation and sustainable growth, providing world-class services and integrated solutions. Dentsu Austria is committed to innovating and creating experiences that enrich every business, with a strong emphasis on research, analysis, and media trends. By leveraging their global network of innovators, they strive to simplify complexities and drive impactful outcomes for brands, people, and society.

📋 Description

• Develop and execute a comprehensive audience strategy for growth marketing. • Identify and evaluate new audience acquisition opportunities across paid and owned channels. • Establish testing frameworks to assess channel performance and optimize conversions. • Source and compile data from multiple repositories, ensuring data quality and consistency. • Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes. • Monitor, maintain, and troubleshoot existing ETL flows. • Conduct comprehensive and replicable analyses to extract insights from data. • Visualize data to tell a compelling story and make insights clear to any audience. • Present insights internally to peers and departmental partners. • Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices. • Collaborate with multiple cross-functional teams to understand business questions and provide data-driven solutions. • Help prepare presentations for stakeholders, ensuring clarity and effectiveness in communication. • Clearly explain findings and technical insights to non-technical audiences.

🎯 Requirements

• 3+ years of industry experience in analytics; B2B marketing analytics experience is preferred. • Advanced SQL proficiency —ability to independently query and transform data from complex, multi-source environments. • Familiarity with data visualization tools such as Excel, Tableau, or Power BI. • Experience using GitHub or similar version control platforms. • Proven experience with cross-functional collaboration. • Strong analytical and data interpretation skills. • Ability to effectively visualize and present data to diverse groups. • A team-oriented mindset with a highly collaborative spirit. • Proven ability to manage multiple assignments and projects simultaneously. • Excellent verbal and written communication skills. • Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.

🏖️ Benefits

• Equal employment opportunities • Reasonable accommodation for individuals with disabilities