Video Content Lead – Social, AI

🕒 April 16

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Dexerto

WebsiteLinkedInAll Job Openings

51 - 200 employees

📱 Media

🎮 Gaming

💰 Seed Round on 2016-10

Media • Gaming • Entertainment

Dexerto is an award-winning media company at the forefront of gaming culture and entertainment. It strives to be the premier destination for engaging and informative coverage of all things gaming and entertainment, with a mission to lead its audience from initial curiosity to obsession. The company boasts 61 million monthly website users, 3. 5 billion cross-platform views in 2023, and 15 million social followers, emphasizing its significant impact and presence in the gaming media industry. Dexerto collaborates with prominent entities like Fnatic and Squarespace to produce engaging content such as documentaries and exclusive behind-the-scenes journeys with gaming icons. With offices in London, Paris, and Chicago, Dexerto continues to shape the future of gaming and entertainment media coverage on a global scale.

📋 Description

• Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok • Develop repeatable, scalable video formats designed to drive views, engagement, and shareability • Identify and capitalise on trending, reactive, and evergreen content opportunities • Set the creative direction and editorial tone for social-first video output • Continuously refine formats based on performance data and platform trends • Lead the creation and publishing of high-performing short-form video content • Work closely with editors and producers to maintain speed, quality, and consistency • Ensure all content meets high editorial and production standards aligned with Dexerto’s voice • Balance reactive output with planned, repeatable content series • Pioneer the use of AI tools to accelerate video production and unlock new creative formats • Implement AI-assisted workflows to increase output and efficiency across teams • Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale • Identify entirely new content opportunities enabled by AI tooling • Own the performance of social video output across key platforms • Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue • Partner with Commercial teams to integrate branded content and paid partnerships into video output • Track and report on performance metrics including views, engagement, retention, and revenue • Optimise content strategy based on both audience and commercial performance • Work closely with the YouTube and Video teams to repurpose long-form content for social • Collaborate with Editorial to identify stories that translate into high-performing video • Partner with Commercial teams to deliver standout branded video executions • Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution • Contribute a video-first perspective to editorial and content planning • Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation • Upskill team members and elevate overall video output across the business • Establish scalable workflows and processes to support increasing content volume • Continuously push for innovation in format, storytelling, and execution

🎯 Requirements

• 5–8 years of experience in video content, social video, or digital media production • Proven success building and scaling video content on TikTok, Instagram, and Facebook • Strong understanding of platform algorithms, audience behaviour, and content trends • Hands-on video editing and production experience • Experience experimenting with or implementing AI tools in content workflows • A data-driven mindset with a strong instinct for what makes content perform • Experience working cross-functionally with editorial, video, and commercial teams • Strong organisational skills and ability to manage high-output environments • Deep understanding of gaming, streaming, and internet culture

🏖️ Benefits

• Competitive salary