Head of Shorts Testing – International

🔥 0 minutes ago

🇮🇳 India – Remote

💵 $25 / hour

⏰ Full Time

🔴 Lead

👻 Ghost score 0%

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Dhar Mann Studios

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

📱 Media

🌍 Social Impact

Media • Social Impact

Dhar Mann Studios is a media company focused on creating short cinematic videos with positive and motivational messages aimed at inspiring people. Their productions are known for their uplifting content, which often tells stories of success and personal growth, resonating with millions of viewers worldwide. The studio collaborates with various influencers and public figures to produce engaging storytelling that emphasizes spiritual and moral values. In addition to video production, Dhar Mann Studios offers merchandise and an app to reach a broader audience. Their mission is to leverage storytelling to change lives and inspire viewers of all ages, contributing to a positive social impact.

📋 Description

• Own each short after post-production through testing, iteration, and final optimization before public release • Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings • Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests • Run follow-up tests when initial results reveal additional opportunities • Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals • Diagnose where viewers lose interest • Recommend and execute data-driven edit changes, including requesting new voiceover from Dhar when needed • Create reporting systems tracking versions, hypotheses, results, learnings, next steps, and final publishing recommendations • Compare test performance with live-post performance to develop KPIs and minimum thresholds for successful public releases • Oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team • Report directly to the Head of Shorts

🎯 Requirements

• 3+ years of experience analyzing social media content performance, preferably within short-form video, digital media, or the creator economy • Deep working knowledge of Instagram, Facebook, TikTok, and YouTube performance metrics, particularly hook rate and audience retention • Ability to turn retention-chart dips and platform data into specific creative and editorial recommendations • Hands-on short-form editing experience • Strong understanding of viral storytelling, viewer psychology, opening-image selection, pacing, payoff, and platform-specific audience behavior • Experience building dashboards, reports, testing frameworks, and practical KPIs • Strong ownership and attention to detail • Ability to manage multiple videos and testing cycles while maintaining version control • Ability to work Monday through Friday with occasional weekend work • Timely review of live platform results when required by testing cycles

🏖️ Benefits

• Flexible schedule/hours discussed during the interview • Occasional weekend work flexibility implied by the schedule