Social Media, Direct Response Marketing Coordinator

🕒 May 24

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Diamond Braces Orthodontist: Braces & Invisalign

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

👥 B2C

🧘 Wellness

B2C • Wellness

Diamond Braces is a premier orthodontic provider specializing exclusively in braces, Invisalign clear aligners, and retainers for children, teens, and adults. With 70+ locations across NY, NJ, PA and CT, the practice offers condition-based, custom treatment plans led by licensed orthodontists, accepts dental insurance, and provides financing options. Diamond Braces emphasizes efficient, patient-friendly care, modern diagnostics, and positive treatment outcomes.

📋 Description

• Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms. • Create and schedule platform-native content. • Write hooks, captions, CTAs, and engagement-focused copy. • Research trending topics and adapt trends into branded content. • Build weekly content calendars. • Coordinate approval workflows. • Repurpose content into multiple formats across platforms. • Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis. • Structure content around hooks, retention, shares, saves, and conversation generation. • Develop short-form content systems that can be scaled across locations. • Analyze what content performs well and recommend improvements. • Monitor and respond to comments, DMs, and engagement activity. • Maintain same-business-day response standards. • Identify recurring audience questions, concerns, and trends. • Escalate operational or patient-related issues using established SOPs. • Support a professional, empathetic, and brand-aligned communication style across social platforms. • Coordinate with internal marketing leadership and paid media vendors. • Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment. • Monitor social campaign performance trends. • Provide monthly social media and content performance reports.

🎯 Requirements

• Strong experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms. • Experience managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands. • Strong understanding of short-form content trends and viral content mechanics. • Strong understanding of audience psychology, engagement behavior, conversion-focused content, and social media growth. • Experience writing hooks, captions, CTAs, and engagement-focused copy. • Experience using Canva, CapCut, Meta Business Suite, and reporting or analytics tools. • Strong English communication skills. • Strong organizational skills and attention to detail. • Ability to follow structured systems, SOPs, approval workflows, and deadlines. • Ability to manage content calendars and repetitive operational tasks with accuracy. • Comfortable working remotely and independently. • Able to analyze performance data and recommend content improvements. • Preferred: Experience with e-commerce or direct-to-consumer brands. • Preferred: Experience with paid social coordination or supporting paid media campaigns. • Preferred: Experience with healthcare, dental, orthodontic, or multi-location service businesses. • Preferred: Experience working with offshore or remote teams. • Preferred: Experience creating social media reports for leadership or management.