Director of Content

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November 22

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DickersonBakker

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Charity • Non-profit • Education

DickersonBakker is a leading nonprofit consulting firm that provides tailored fundraising solutions, executive search services, and grant advisory to nonprofits, aiding them in capital campaigns and sustainable growth. The company specializes in empowering various organizations, from grassroots initiatives to multinational nonprofits, by crafting strategies to help them secure funding, recruit talent, and maximize their impact. With a focus on enhancing the operational efficiency and fundraising capabilities of clients across sectors such as education and community service, DickersonBakker plays a vital role in supporting missions that foster positive community outcomes.

11 - 50 employees

Founded 1985

🤲 Charity

🤝 Non-profit

📚 Education

📋 Description

• Develop and own an enterprise-wide content strategy that aligns with the Growth Team’s demand generation goals. • Build and manage an integrated editorial calendar that drives awareness, nurtures leads, and supports sales enablement. • Oversee the Marketing Manager and creative contractors to ensure consistent, high-quality, on-brand content delivery. • Lead the full transition of brand repositioning across all materials, messaging, and channels. • Oversee the website redesign, optimizing for conversion, lead flow, and user experience. • Partner with the Marketing Manager to design and execute multi-channel campaigns that drive qualified leads and engagement. • Create strategic content offers and lead magnets—such as guides, webinars, reports, and case studies—optimized for conversion. • Leverage SEO, GEO, and analytics to continually refine and enhance content performance and ROI. • Write, edit, and oversee the creation of thought leadership, landing pages, emails, and campaign assets that embody DickersonBakker’s voice and values. • Oversee the Sales Enablement Specialist to ensure compelling proposals, presentations, and materials are developed for prospective clients. • Collaborate with service line leaders to translate their expertise into market-facing content that differentiates DB’s offerings. • Equip sales teams with messaging, decks, and case studies to support growth and revenue goals. • Define and track KPIs for all content initiatives, including engagement rates, lead conversion, and campaign ROI. • Use analytics to identify high-performing content and replicate success across service lines. • Regularly evaluate campaign effectiveness and adjust strategies for optimal results.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent experience. • 5-7+ years of progressive content marketing experience, with at least 3 years in a demand generation or growth marketing capacity. • Proven ability to plan, produce, and optimize content that generates leads and drives revenue. • Experience managing workflows, calendars, and campaigns in CRM/marketing automation platforms (HubSpot preferred). • Strong understanding of inbound marketing, SEO, GEO, and conversion copywriting. • Excellent writing, editing, and storytelling skills with an eye for both creativity and precision. • Experience with Salesforce, Power BI, and HubSpot is ideal. • Experience in or a passion for serving the nonprofit or faith-based sector strongly preferred.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development