Online Marketing Manager – E‑Commerce

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🔥 12 minutes ago

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Die Pflanzenschule

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- employees

📱 Media

📚 Education

Media • Education

Die Pflanzenschule is a German-language online plant guide and content site offering articles and care guides on bonsai, orchids, bamboo, herbs, trees, vegetables, and other plants. It publishes practical how-to articles, species profiles, safety information, and gardening tips aimed at hobby gardeners and plant enthusiasts.

📋 Description

• You are a marketing generalist with an E‑Commerce focus — you manage campaigns across multiple channels and ensure everything works seamlessly together. • Cross-channel strategy: You develop marketing strategies that combine SEO, paid social, e‑mail marketing and on-site optimization. • Campaign management: You plan, run and optimize campaigns on Meta, Google and other platforms. • Content & SEO: You understand how to build organic traffic and collaborate with our content team on execution. • E‑mail marketing: You develop automated flows and newsletter strategies that strengthen customer retention and drive revenue. • Analysis & optimization: You track the performance of all initiatives, identify optimization opportunities, and know how a successful online store should be built — from the product page to the checkout.

🎯 Requirements

• Broad online marketing knowledge with an E‑Commerce focus. • Experience with at least 2–3 of the following channels: SEO, Meta Ads, Google Ads, e‑mail marketing, CRO. • Ability to read data and derive strategic recommendations. • Strong copy skills: you write effective copy for ads, emails and landing pages. • Self-driven: you don't require micromanagement and thrive with trust and autonomy. • Fluent in German.

🏖️ Benefits

• 100% remote — work from anywhere in Germany. • Varied responsibilities: no two days are the same. • Responsibility & trust from day one. • Learning & development budget — stay up to date. • MacBook, monitor and headset provided. • Flexible working hours. • €900 health budget per year. • Corporate benefits with 500+ partners. • Young team with real scope to shape and influence.