Vice President, B2C Marketing

October 10

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Digital Science

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Science • Education • Enterprise

Digital Science is a company dedicated to enhancing the research lifecycle through innovative technology solutions. They aim to make research processes more efficient, data more effective, and collaboration more seamless, thus driving progress in academic and industry settings. Their product portfolio includes services such as Altmetric, Dimensions, Figshare, Overleaf, and more, which support various research stages from data management to publication. They focus on advancing open and responsible research while maintaining partnerships across academic, governmental, and industrial sectors. Digital Science actively contributes to the evolution of open access and research integrity standards.

501 - 1000 employees

Founded 2015

🔬 Science

📚 Education

🏢 Enterprise

📋 Description

• Own and execute the global B2C marketing strategy focused on MAU, engagement, and revenue growth • Lead cross-functional marketing execution (both internally and/or working with external agencies) across acquisition, onboarding, lifecycle, and brand • Bring deep experience across the full marketing mix, including SEO, paid search, social, LLM/search optimization, email and lifecycle marketing, content strategy, website optimization, influencer and community campaigns, partnerships, and events. • Design and manage the marketing budget against revenue and user growth objectives, with clear KPIs at the channel level to guide investment and performance optimization. • Define personas, refine positioning, and translate value propositions into effective messaging • Oversee GTM strategy for pricing, packaging, and product launches • Optimize website, content, and communications for clarity, conversion, and impact • Collaborate closely with Product, Customer, and RevOps to align roadmaps and measure outcomes

🎯 Requirements

• 15+ years in consumer-facing marketing, ideally in a digital product, subscription, or content business • Proven experience scaling MAU and recurring revenue through full-funnel marketing programs • Strong leadership across brand, performance, lifecycle, and content strategy • Demonstrated success driving alignment across product, data, and commercial teams • Global marketing experience preferred • Bachelor’s degree required; MBA or equivalent a plus

🏖️ Benefits

• We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. • The talent we secure is fundamental to us achieving our vision and our growth plans. • As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs. • All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran, or disability status.