Social Media Analyst

🕒 May 7

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Digital Media Management

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

🎮 Gaming

Media • Entertainment • Gaming

Digital Media Management is a company that specializes in social media management and campaigns, particularly for the entertainment industry. They focus on elevating brands within gaming, movies, TV, and streaming by creating communities and fan engagement through social-first strategies. Based in Los Angeles, they partner with a variety of entertainment and consumer brands to build brand affinity and authentic relationships. Digital Media Management is committed to creating compelling social campaigns for box office hits and connecting with TV show fandoms. They offer career opportunities for those passionate about social media and entertainment.

📋 Description

• Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations • Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns • Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics • Develops a strong understanding of project-based audience targets and how we can tap into them • Researches online fan communities and makes recommendations on how to best engage • Takes data and observations and uses them to construct detailed reports and visual presentations • Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives • Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights

🎯 Requirements

• Previous experience in a social media analytics role • Previous experience working on entertainment industry social media campaigns • Strong understanding of all social networks, their functionality , and the marketing and digital advertising landscape • Can provide examples of using social media analytics to increase the performance of a campaign • Exceptional project management skills with a keen eye for detail • Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders • Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis • Digital Media agency experience strongly preferred

🏖️ Benefits

• DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs. • Employer paid life insurance • A tax-advantaged health savings account (HSA) • A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested • Paid family leave • Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days • DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays • DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace • ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences • Generous donation match to non-profits of interest to our employees • Extensive onboarding that includes working with multiple departments to learn the DMM way • Frequent trainings on the latest tools and trends and how to optimize them for our clients