Demand Generation Specialist

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Dijital Team

WebsiteLinkedInAll Job Openings

11 - 50 employees

Dijital Team is a smarter offshoring solution for IT teams. We enable you to build a high performing IT team that will decrease your costs and increase your efficiency - accelerating the growth of your business. We take care of the team so you can take care of the rest.

📋 Description

• Own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. • Responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. • Plan, execute, and optimize paid campaigns across multiple digital advertising platforms. • Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations. • Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages. • Manage webinar promotion, setup, and execution as a core demand generation channel. • Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives. • Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks. • Establish and maintain robust attribution models through disciplined UTM governance and tracking standards. • Build and maintain dashboards that provide actionable insights and support data-driven decision-making. • Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution.

🎯 Requirements

• 7–10 years of hands-on experience in demand generation, performance marketing, or a related discipline. • Proven success managing and optimizing paid media campaigns across platforms including LinkedIn, Google, Meta, TikTok, and YouTube. • Experience designing and managing full-funnel marketing programs, including lead generation, MQL nurturing, and SQL conversion strategies. • Strong background in revenue marketing, marketing attribution, reporting, and funnel performance analysis. • Ability to independently execute, optimize, and scale marketing programs without requiring extensive oversight. • Strong experience with HubSpot, including campaigns, lifecycle stages, lead scoring, and automated nurturing workflows. • Proficiency with LinkedIn Ads, Google Ads, and Meta Ads platforms. • Experience working with analytics, attribution, and dashboarding tools, supported by disciplined UTM tracking practices. • Preferred Experience: Experience managing webinar platforms such as Zoom, Microsoft Teams, or similar solutions. • Exposure to programmatic advertising and additional paid acquisition channels. • Knowledge of account-based marketing (ABM) strategies and advanced audience segmentation. • Advanced analytical capabilities, including SQL or spreadsheet-based attribution and performance modeling. • Revenue-focused mindset with a strong understanding of funnel performance and business impact. • Strategic thinker with excellent analytical and problem-solving abilities. • Strong attention to detail and commitment to data accuracy. • Proactive, resourceful, and comfortable taking ownership of outcomes. • Excellent written and verbal communication skills. • Collaborative, adaptable, and dependable team player.

🏖️ Benefits

• 💰 Get paid in Australian Dollars • 🏥 Medical insurance from day one for you + spouse (or parents if unmarried) • 🩺 Generous OPD coverage from doctor visits to all your medical needs • 🏡 Home office setup allowance to build your ideal workspace • 🌐 Internet allowance to keep you connected • 💪 Gym & wellness allowance to stay fit and balanced • 🎉 Work hard, play hard – regular team events & engagement activities • 🧠 Diji Assist – Mental health & counseling support when you need it • 📚 We invest in you – reimbursement for industry certifications • 🗣️ Open-door culture – your ideas and feedback always matter • 🌍 Flexible work – home or office, wherever you do your best work • 🏆 Rewards & recognition that actually recognize you • 🥳 Great christmas & financial year-end parties to unwind with your loved ones