Marketing and Demand Generation Specialist

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Dijital Team

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

💼 Consulting

☁️ SaaS

B2B • Consulting • SaaS

Dijital Team is a smarter offshoring solution for IT teams. We enable you to build a high performing IT team that will decrease your costs and increase your efficiency - accelerating the growth of your business. We take care of the team so you can take care of the rest.

📋 Description

• Build and execute a structured B2B marketing program for an established technology services business • Assess existing marketing activities, brand presence, audiences, content and systems • Develop marketing plans aligned with growth and new-business objectives • Define ideal customer profiles, priority segments and buyer personas • Develop brand messaging and translate technical services into clear value propositions • Produce case studies, customer stories, LinkedIn content, articles, thought leadership, emails, newsletters, presentations, sales collateral, guides, website copy, landing pages and video scripts • Plan and execute targeted, multi-channel demand-generation campaigns • Partner with sales to define audiences, offers, calls to action and qualification criteria • Build nurture journeys and coordinate campaigns with outbound business development • Use HubSpot for campaigns, lead management, automation, lifecycle processes and reporting • Build segments, lists, email campaigns, forms, landing pages and nurture workflows • Develop attribution and reporting dashboards and improve CRM data quality • Review website content, conversion pathways and digital engagement • Apply SEO and search-intent knowledge to website and editorial content • Develop sales collateral, case studies, presentations and follow-up materials • Establish dashboards and report on activity, engagement, lead generation, conversion and pipeline contribution • Test and optimise audiences, messages, channels, workflows and content formats • Own deadlines, approvals, stakeholder input and continuous improvement of marketing performance

🎯 Requirements

• Demonstrated experience in a hands-on B2B marketing, demand generation or growth marketing role • Previous experience within managed services, IT services, technology or a closely related sector • Ability to develop marketing strategy and independently execute initiatives • Strong experience creating B2B content for technical services and business decision-makers • Hands-on HubSpot experience across campaigns, segmentation, workflows, automation and reporting • Experience planning and delivering multi-channel marketing campaigns • Understanding of brand awareness, content, lead nurturing and sales conversion • Experience supporting sales teams with collateral, messaging and campaign insights • Excellent written English and ability to translate technical concepts into clear, engaging content • High proficiency in Microsoft Word and PowerPoint • Strong organisational, prioritisation and project-management capabilities • Ability to operate independently in a newly established marketing role • Strong analytical skills and confidence using performance data • Essential: HubSpot; Microsoft 365 including Word, Excel and PowerPoint; LinkedIn and LinkedIn Sales Navigator; Canva or comparable content-design platform • Desirable: BDA, SDR or outbound sales support; SEO and search intent; WordPress; Apollo.io or ZoomInfo; account-based marketing; video stories, webinars or testimonials; Microsoft Copilot or ChatGPT; proposal and presentation improvement experience

🏖️ Benefits

• Get paid in Australian Dollars • Medical insurance from day one for you + spouse (or parents if unmarried) • Generous OPD coverage from doctor visits to all your medical needs • Home office setup allowance • Internet allowance • Gym & wellness allowance • Regular team events and engagement activities • Diji Assist mental health and counseling support • Reimbursement for industry certifications • Open-door culture • Flexible work – home or office, wherever you do your best work • Rewards and recognition • Christmas and financial year-end parties