PR & Communications Manager

Job not on LinkedIn

🕒 May 11

🐊 Florida, North Carolina, +3 more states – Remote

🐊 Florida – Remote 🌲 North Carolina – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

Cybersecurity • IT • eCommerce

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Develop, refine, and present strategic communications plans aligned with business objectives • Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions • Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs • Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers • Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles • Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships • Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant • Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities. • Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence • Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy • Contribute to new business proposals and client presentations as a subject matter expert

🎯 Requirements

• 4–7 years of experience in PR and communications • Strong written and verbal communication skills with a flair for creativity • Agency experience required; B2B or B2B tech experience strongly preferred • Demonstrated track record of earning meaningful media coverage • Strong media relationships and the ability to build new ones quickly • Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content • Ability to translate complex B2B narratives into sharp, compelling pitches and stories • On the pulse of industry news and trends across media and social media • Comfort using AI tools to sharpen research, targeting, and workflows • Willingness to travel to visit clients on an as-needed basis • Continuously strengthen PR expertise through proactive independent learning • Bachelor's degree in public relations or communications preferred

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health, membership to Headspace • Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat