Lead Media Manager

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $100.9k - $183.3k / year

⏰ Full Time

🟠 Senior

👔 Manager

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Develop and execute paid media strategy through connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio). • Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments). • Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization. • Serve as primary media point of contact for TV OEM advertising and editorial teams. • Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment.

🎯 Requirements

• 3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns. • Direct experience working with major TV OEM ecosystems (e.g., Roku, Amazon, Samsung, LG, Vizio). • Mobile app acquisition platform experience is a plus. • Hands-on experience with mobile measurement platforms (AppsFlyer, Adjust, Branch, Kochava, etc.).

🏖️ Benefits

• Competitive salary • Health insurance • 401(k) matching • Professional development opportunities • Remote work options